Have they really? I thought a business was about getting new people to your products and to make money but in Amigaland it has always been the complete opposite......Every single Amiga product which has been positive in getting fresh blood has been destroyed in favour of catering to the small tiny vocal community, who do not want change.
Let's think about what the Amiga market is, and what it isn't. What I don't understand is that some parties still seem to believe that AmigaOs (or whatever you call it today) can compete to mainstream computing, and act as if they are on par with Microsoft or Apple. However, such times are long gone, a long time ago, and there is not enough man power, not enough users and not enough market share to make this realistic. Actually, the whole computing marked is driving away from desktop machines, or rather, had made this transition already a couple of years ago.
If you want a higher market share, you should understand the market. The Amiga market (if there is such a thing) is no longer defined by competative hardware and multimedia experience like it was years ago. Any attempt to do so means running behind a market that is long gone.
The platform is how CBM left it 20 years ago, and people keep this hardware because they enjoyed exactly that, and not rebuilds that try to immitate the same user experience on similar exotic, but still outdated hardware. In fact, if you would want only that, one can simulate the same user experience, and more computing power without all the expensive exotic hardware on mainstream PCs, only for a fraction of the investment.
So, finally, what is Amiga and what isn't? It is the same freaking oldtimer it was 20 years ago. That stuff can be modernized, slightly, for the joy of it. That is, actually, a small niche market in the same sense rebuilding old cars is a small niche market. Trying to change this definition means just ignoring the situation.