So the price point lost 5 (or more) sales.
Truth is, it *wins* one sale, as you're pointing out. My bills are paid by sales, not imaginary figures. You claim that I'd be making $10 on every unit if I sold it at $69? OK, deduct taxes, deduct dealer margin, deduct Oliver's salary and - oh, nothing left to deduct. Pardon, I forgot, you know that chip dealer who pays in cash if you take FPGAs off of him. Care to share the phone number?
Laser stencils are for free. Machine programming is done by dwarfs during the night when everybody else is sleeping. Eating is overrated. Banks don't want money, they already got plenty. Electricity comes out of the wallplug. Quality control is not necessary, they'll work, and if they don't, the warranty will fix it (which is for free as well). Boxes and manuals also print themselves. Think of it: Paper is made from trees, so it's free - trees don't charge us for growing. Software updates are also free. Why? Look at icomp's website, they're all free for download. You can download as many times as you want, and they don't charge extra!
Man, is Canada really that far out?
Jens