The future systems from A-eon will not have the "X" prefix, but an "A" prefix, followed by numbers, like A1500, A2000, A3000, A4000, A5000, A4000/20, A4000/40, A5000/20, A5000/40, A5020, A5040.
Personally, I think this is more than a bit offensive, kind of a violation to real Amigas and their history. Parasite marketing if you like. I think they have gone too far this time.
If they wanted to drop the "X" part (after having "invested" so much into the whole "what is the X", "Xorro", "Xena" and whatever), a better naming scheme would IMHO be to use the CPU names to differ them, since it will be the same motherboard with the various CPU's as the only difference, like "Amigaone p5020".
What do you think? What's an "A4000" to you, for example?