True, the Commodore brand was jumping back and forth, but even before them Escom were selling Commodore branded PCs for a couple of years, in most of the high-street stores, they failed. Heck, even Commodore couldn't shift Commodore branded PCs in the late 80s/early 90s, in-fact their move into PCs is often attributed as one of their financial disasters that eventually killed them.
If you couldn't market/sell Commodore PCs in 1988-1997 (when they were still a global mainstream player) I fail to see how you can in 2011, personally.
I see that Barry has answered to part of what I mentioned previously with "Many, many reasons why the other attempts failed: lack of funding, poor planning, misguided execution, market conditions, and most importantly, they were not me, and didn't have Leo."
The brand recognition of which you speak existing in those days could NOT be exploited for any purpose because of the legal shenanigans. That was the only point I was trying to make about the past. If you don't fully appreciate that, talk to anyone involved with C= or Tulip during that time.
Oh...being accused of insider trading in court didn't help either. Feel free to examine the assets of Asiarim which is still the same CEO as Yeahronimo as well, etc.
If you think the Amiga "ownership" saga is a sad tale, the C= story dwarfs it by comparison. Really.
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