Welcome, Guest. Please login or register.

Author Topic: CommodoreUSA Partners with Disney  (Read 108495 times)

Description:

0 Members and 6 Guests are viewing this topic.

Offline danwood

  • Sr. Member
  • ****
  • Join Date: Dec 2004
  • Posts: 485
    • Show only replies by danwood
Re: CommodoreUSA Partners with Disney
« Reply #239 from previous page: April 04, 2011, 03:40:02 PM »
Quote from: persia;627743
Barry's got a good understanding of marketing.  Look at how he pitches a paid advert on a DVD of a film that frankly didn't make the splash it should have.  It's pitched as "co-branding."  Winning means never having to say you're sorry over any exaggeration...

I think that much is obvious to anyone who even did business skills as an 11 year old at school.  Many bigger companies have tried to market Commodore PCs since the 1990s, I can count, Escom, Tulip, Commodore Gaming to name a few, all of which have failed.

Fact is you can't go up against the likes of Dell etc. who can afford little margins because they have huge customer bases.  

Plus I keep hearing from people such as Dammy that Barry/CUSA isn't aiming at the "retro market" as such, but outside of it, who on earth would want a PC on their desk that looked like something from 30 years ago?

The brown breadbox C64 even looked outdated by 1987 when it was replaced with the C64C.  Who are these hundreds of thousands of customers he's guaranteed?  Not retro enthusiasts, the general computer buying audience, businesses?  Sorry but I just can't see anyone outside maybe a few hundred Commodore fans (who CUSA have mostly managed to piss off) buying this?

I've asked the question around 10 times now on here but never can seem to get an answer to the above question.

Personally I think they over-estimate people's interest in "retro" gear, sure people get dewy eyed over the C64 and Amiga, but actually buying something today and reminiscing fondly about it is two different things.  I can't imagine most people would want to own a c64 look-a-like in 2011 anymore than they'd like to wear the fashion they were wearing in 1983 today.
« Last Edit: April 04, 2011, 03:53:16 PM by danwood »
 

Offline commodorejohn

  • Hero Member
  • *****
  • Join Date: Mar 2010
  • Posts: 3165
    • Show only replies by commodorejohn
    • http://www.commodorejohn.com
Re: CommodoreUSA Partners with Disney
« Reply #240 on: April 04, 2011, 03:51:56 PM »
Quote from: smerf;627543
@Commodorejohn,

You know I wish I could live in the past like some of you. The fact of the matter is even my arch rival Apple saw the light and moved over to the X86 type CPU's they saw that the 68000 series and even the PPC chips where going obsolete.
First off, the 68000 series isn't even out of production. The commercially-available ColdFire chips may not be compatible enough for our purposes, but they do exist, and NatAmi has a much more compatible reproduction in the works that will still run faster than even the 68060.

And there's no way in hell it's obsolete, unless your definition of "obsolete" is "does not have a physical implementation that's fast enough to meet my needs at the moment." The 68k architecture is still a solid design that was far enough ahead when it was introduced 30 years ago that it didn't have to be brought up to modern standards via a series of increasingly massive kludges until they finally said "screw it" and moved it to to hardware emulation on a faster micro-architecture (*cough*x86*cough*)
Quote
The only difference is -- they had the money and the talent to rewrite their OS for the new Apples, they had their own money and people that could do a restart and make it work.
And it's hilarious that you'd even be making this comparison, when CUSA are going with bog-standard Linux on the C64x and have talked about maybe, possibly doing a vaguely-defined new OS for a later project.
Quote
What does Amiga have, a bunch of darn whiners that whine about everything, they aren't putting any money up, they aren't risking their bankroll but they are complaining about a second chance.
News flash: some of us don't have that kind of money. Believe me, if I suddenly won the lottery, funding a project like NatAmi would be #2 on my priority list, right after "pay off my college loans."
Quote
Well guess what they can't -- comparing the graphics and sound of Far Cry would be like trying to run a game for the Amiga on the Vic 20. It just isn't possible. That's right CJ we are talking games here, you know the things that made Amiga tick. You want to talk Amiga's Cliche -- video processing, guess what it doesn't lead the field anymore, MAC has taken over, and PC is right on its heals. Don't even try to talk business programs or multi tasking, the PC will wipe the Amiga slick today.
For your consideration: I am perfectly at peace with the fact that PCs and Macs (and newer ARM machines, for that matter) thoroughly outstrip even an accelerated 68k Amiga at any given task. But you know what? I don't value the Amiga because it can run the best games, or do the best video processing, or anything else. I value it because of what it is: a fascinating design in both software and hardware that is so beautifully documented that anyone can understand it. That is worth preserving, not abandoning just because it's not shiny enough.
Quote
What would you do if you had the money and the power to start a computer company?
I would fund the development of the NatAmi, or something like it, so that it could reach its full potential, with optimized hardware from the best fabs.
Quote
What new innovations would you bring out?
The fastest 68k Amiga to date.
Quote
What would your computer do that stood out from all the rest?
Who gives a shit? If it's a great machine, it's a great machine, and the hell with what the competition thinks.

Quote from: danwood;627671
Personally I'd rather the Amiga brand was laid to rest than whored out on cheap knock-off tat like supermarket TVs and sub $100 buggy android tablets, what a sad and undignified end to one of the industries most pioneering technology brands of the 80s/90s. Sticking the name Amiga on a kettle or crap TV is not doing "more for the Amiga", it's making what was once a legendary name into a laughing stock.
This. THIS.

Quote from: dammy;627698
Pay close attention, this is DISNEY, they don't do it that way. Why don't you call and ask Disney yourself if you can advertise your product and see what they say?
Look, I don't care whether you have to say "pretty please" and do a little dance or not, money changed hands and CUSA got advertising space. Everything else is just bureacratic twiddling.
« Last Edit: April 04, 2011, 04:01:05 PM by commodorejohn »
Computers: Amiga 1200, DEC VAXStation 4000/60, DEC MicroPDP-11/73
Synthesizers: Roland JX-10/MT-32/D-10, Oberheim Matrix-6, Yamaha DX7/FB-01, Korg MS-20 Mini, Ensoniq Mirage/SQ-80, Sequential Circuits Prophet-600, Hohner String Performer

"\'Legacy code\' often differs from its suggested alternative by actually working and scaling." - Bjarne Stroustrup
 

Offline jorkany

  • Hero Member
  • *****
  • Join Date: Sep 2006
  • Posts: 1009
    • Show only replies by jorkany
    • http://www.amigaos4.com
Re: CommodoreUSA Partners with Disney
« Reply #241 on: April 04, 2011, 03:56:08 PM »
So CUSA partners with Disney and is supposed to ship production this week? That's just nuts! Look, this is what they should have done, especially it they wanted to be accepted by the Amiga community.

They should have started out by hijacking a historic computing event to promote the product, showing a couple of revision 1 units - maybe set up a PC in a black box to give a "live demo". Then they should have set up a beta testing program, and started small with five units before going throttle up with a full 100 pre-paid "beta" units. In the meantime they should have been doing interviews with Commodore interest magazines, and Barry should have been replying to random subjects on the forums with meaningless yet inoffensive comments like "Very cool!"

All this partnering with Disney for advertising is just crazy kid stuff. Look, this "Tron" movie only grossed about $397 million worldwide - barely a blip on the radar compared to this:  http://www.youtube.com/watch?v=v-4K9DSa7JI&feature=related

240 views FTW! In your face CUSA!

CUSA should really consider getting in touch with the marketing genius behind A-eon, if they want any brand recognition. Srsly.
 

Offline danwood

  • Sr. Member
  • ****
  • Join Date: Dec 2004
  • Posts: 485
    • Show only replies by danwood
Re: CommodoreUSA Partners with Disney
« Reply #242 on: April 04, 2011, 04:10:04 PM »
Quote from: jorkany;627758
So CUSA partners with Disney and is supposed to ship production this week? That's just nuts! Look, this is what they should have done, especially it they wanted to be accepted by the Amiga community.

They should have started out by hijacking a historic computing event to promote the product, showing a couple of revision 1 units - maybe set up a PC in a black box to give a "live demo". Then they should have set up a beta testing program, and started small with five units before going throttle up with a full 100 pre-paid "beta" units. In the meantime they should have been doing interviews with Commodore interest magazines, and Barry should have been replying to random subjects on the forums with meaningless yet inoffensive comments like "Very cool!"

All this partnering with Disney for advertising is just crazy kid stuff. Look, this "Tron" movie only grossed about $397 million worldwide - barely a blip on the radar compared to this:  http://www.youtube.com/watch?v=v-4K9DSa7JI&feature=related

240 views FTW! In your face CUSA!

CUSA should really consider getting in touch with the marketing genius behind A-eon, if they want any brand recognition. Srsly.

I liked the Tron Legacy movie, and I think it's out in the UK this week, I'll be making a trip to ASDA to buy the blu-ray later, so I'll see what's in the case.

Personally if Commodore USA had to do anything with the Amiga (and I'd really rather they didn't), or had any business sense - to me the most logical and business-wise decision would have been to licence a bunch of old best sellers like Lotus Turbo Challenge, or Sensi and put out a TV-Joystick that ran a bunch of classic games, with a memory card port so people could download ADFs or from their store.

Sell those like the C64 stick a few years ago, put them in Toys R Us etc for £20 each and they'd sell like hot-cakes.

Personally I'd see it as a cute little nod to the Amiga's past and a fun little novelty item, and I'm sure lots of people would.  I'd wager they'd even earn a profit too.
 

Offline dammy

  • Hero Member
  • *****
  • Join Date: Nov 2002
  • Posts: 2828
    • Show only replies by dammy
Re: CommodoreUSA Partners with Disney
« Reply #243 on: April 04, 2011, 04:15:57 PM »
Quote from: commodorejohn;627757
Look, I don't care whether you have to say "pretty please" and do a little dance or not, money changed hands and CUSA got advertising space. Everything else is just bureacratic twiddling.


That is because you don't want to really know the difference.  First lets look at co-branding:

http://en.wikipedia.org/wiki/Co-branding

Second, Disney does not sell advertising space.

Third, it's a huge accomplishment to be partnering with Disney, they do a complete background check on the company before they sign any agreement.  You can belittle it all you want, it is what it is and there is nothing you can say to change it. Nor will it change any of the future relationship(s) Disney may have with C=USA.
Dammy

https://www.facebook.com/pages/Arix-OS/414578091930728
Unless otherwise noted, I speak only for myself.
 

Offline WolfToTheMoon

  • Sr. Member
  • ****
  • Join Date: Sep 2010
  • Posts: 408
    • Show only replies by WolfToTheMoon
Re: CommodoreUSA Partners with Disney
« Reply #244 on: April 04, 2011, 04:28:19 PM »
I wonder what Steve Jobs thought if he has seen any documents regarding promotional deals(probably not, but let's imagine)...

"Hmmm, Commodore, from where do I remember this name?" :)
 

Offline jorkany

  • Hero Member
  • *****
  • Join Date: Sep 2006
  • Posts: 1009
    • Show only replies by jorkany
    • http://www.amigaos4.com
Re: CommodoreUSA Partners with Disney
« Reply #245 on: April 04, 2011, 04:34:10 PM »
Quote from: WolfToTheMoon;627763
I wonder what Steve Jobs thought if he has seen any documents regarding promotional deals(probably not, but let's imagine)...

"Hmmm, Commodore, from where do I remember this name?" :)


Don't you know, Apple has been actively engaged in a conspiracy to investigate and destroy the Amiga for YEARS!

http://amigaworld.net/modules/newbb/viewtopic.php?topic_id=20715&forum=2
 

Offline digitex

  • Newbie
  • *
  • Join Date: Oct 2010
  • Posts: 43
    • Show only replies by digitex
Re: CommodoreUSA Partners with Disney
« Reply #246 on: April 04, 2011, 04:35:05 PM »
Quote from: danwood;627755
I think that much is obvious to anyone who even did business skills as an 11 year old at school.  Many bigger companies have tried to market Commodore PCs since the 1990s, I can count, Escom, Tulip, Commodore Gaming to name a few, all of which have failed.

Fact is you can't go up against the likes of Dell etc. who can afford little margins because they have huge customer bases.  

Plus I keep hearing from people such as Dammy that Barry/CUSA isn't aiming at the "retro market" as such, but outside of it, who on earth would want a PC on their desk that looked like something from 30 years ago?

The brown breadbox C64 even looked outdated by 1987 when it was replaced with the C64C.  Who are these hundreds of thousands of customers he's guaranteed?  Not retro enthusiasts, the general computer buying audience, businesses?  Sorry but I just can't see anyone outside maybe a few hundred Commodore fans (who CUSA have mostly managed to piss off) buying this?

I've asked the question around 10 times now on here but never can seem to get an answer to the above question.

Personally I think they over-estimate people's interest in "retro" gear, sure people get dewy eyed over the C64 and Amiga, but actually buying something today and reminiscing fondly about it is two different things.  I can't imagine most people would want to own a c64 look-a-like in 2011 anymore than they'd like to wear the fashion they were wearing in 1983 today.


Since you asked 10 times, here is the answer, 10 times:

http://www.commodoreusa.net/CUSA_Comments.aspx
http://www.commodoreusa.net/CUSA_Comments.aspx
http://www.commodoreusa.net/CUSA_Comments.aspx
http://www.commodoreusa.net/CUSA_Comments.aspx
http://www.commodoreusa.net/CUSA_Comments.aspx
http://www.commodoreusa.net/CUSA_Comments.aspx
http://www.commodoreusa.net/CUSA_Comments.aspx
http://www.commodoreusa.net/CUSA_Comments.aspx
http://www.commodoreusa.net/CUSA_Comments.aspx
http://www.commodoreusa.net/CUSA_Comments.aspx

There, even an eleven year old could understand that.
 

Offline WolfToTheMoon

  • Sr. Member
  • ****
  • Join Date: Sep 2010
  • Posts: 408
    • Show only replies by WolfToTheMoon
Re: CommodoreUSA Partners with Disney
« Reply #247 on: April 04, 2011, 04:39:48 PM »
For anyone that doubts there's interest in C=USA machines, take a look at their facebook page. The number of people who liked C=USA is going up by the minute. I imagine the spike will be even greater tomorrow and once TV commercials begin and this is just the beginning :).
 

Offline number6

Re: CommodoreUSA Partners with Disney
« Reply #248 on: April 04, 2011, 04:41:58 PM »
Quote from: WolfToTheMoon;627763
I wonder what Steve Jobs thought if he has seen any documents regarding promotional deals(probably not, but let's imagine)...

"Hmmm, Commodore, from where do I remember this name?" :)



Most people recall the story of Apple after becoming very aware of Amiga, but here's something few people remember in regards to Apple:
"On April Fool's Day, 1976, Steve Wozniak and Steve Jobs released the Apple I computer and started Apple Computers."

So perhaps the April 1 announcement was quite intentional.

#6
 

Offline mongo

  • Hero Member
  • *****
  • Join Date: Feb 2002
  • Posts: 964
    • Show only replies by mongo
Re: CommodoreUSA Partners with Disney
« Reply #249 on: April 04, 2011, 04:43:49 PM »
Quote from: dammy;627760
That is because you don't want to really know the difference.  First lets look at co-branding:

http://en.wikipedia.org/wiki/Co-branding

Second, Disney does not sell advertising space.

Third, it's a huge accomplishment to be partnering with Disney, they do a complete background check on the company before they sign any agreement.  You can belittle it all you want, it is what it is and there is nothing you can say to change it. Nor will it change any of the future relationship(s) Disney may have with C=USA.


MDG has a long history of fraud and ripping off people. CUSA has no history. Disney can't be doing much of a background check. What kind of a background check do you think they can do on a company that isn't shipping any products?
 

Offline digitex

  • Newbie
  • *
  • Join Date: Oct 2010
  • Posts: 43
    • Show only replies by digitex
Re: CommodoreUSA Partners with Disney
« Reply #250 on: April 04, 2011, 04:45:24 PM »
Quote from: jorkany;627758
So CUSA partners with Disney and is supposed to ship production this week? That's just nuts! Look, this is what they should have done, especially it they wanted to be accepted by the Amiga community.

They should have started out by hijacking a historic computing event to promote the product, showing a couple of revision 1 units - maybe set up a PC in a black box to give a "live demo". Then they should have set up a beta testing program, and started small with five units before going throttle up with a full 100 pre-paid "beta" units. In the meantime they should have been doing interviews with Commodore interest magazines, and Barry should have been replying to random subjects on the forums with meaningless yet inoffensive comments like "Very cool!"

All this partnering with Disney for advertising is just crazy kid stuff. Look, this "Tron" movie only grossed about $397 million worldwide - barely a blip on the radar compared to this:  http://www.youtube.com/watch?v=v-4K9DSa7JI&feature=related

240 views FTW! In your face CUSA!

CUSA should really consider getting in touch with the marketing genius behind A-eon, if they want any brand recognition. Srsly.


http://www.amiga.org/forums/images/smilies/mickeymouse.gif       http://www.amiga.org/forums/images/smilies/roflmao.gif
 

Offline commodorejohn

  • Hero Member
  • *****
  • Join Date: Mar 2010
  • Posts: 3165
    • Show only replies by commodorejohn
    • http://www.commodorejohn.com
Re: CommodoreUSA Partners with Disney
« Reply #251 on: April 04, 2011, 04:47:33 PM »
Quote from: dammy;627760
That is because you don't want to really know the difference.  First lets look at co-branding:

http://en.wikipedia.org/wiki/Co-branding

Second, Disney does not sell advertising space.
So they put a fancy name on it, what does that change? Even assuming you'd really count this as co-branding (because seriously, would Disney really be hoping to promote Tron: Legacy off the sales of a PC clone in a C64 case?) all that means is that maybe they exchanged something other than pure dollars for advertising space. Big whoop.
Quote
Third, it's a huge accomplishment to be partnering with Disney, they do a complete background check on the company before they sign any agreement. You can belittle it all you want, it is what it is and there is nothing you can say to change it.
So, what, Disney is the Amiga community's matchmaker now? What would a "background check" entail other than making sure that they're producing and shipping an actual product (which, by this point, is no longer in question?) If they're satisfied CUSA isn't a scam, good for Disney, but no amount of "co-branding" is going to make this not a PC clone in a fancy case running Linux.
Computers: Amiga 1200, DEC VAXStation 4000/60, DEC MicroPDP-11/73
Synthesizers: Roland JX-10/MT-32/D-10, Oberheim Matrix-6, Yamaha DX7/FB-01, Korg MS-20 Mini, Ensoniq Mirage/SQ-80, Sequential Circuits Prophet-600, Hohner String Performer

"\'Legacy code\' often differs from its suggested alternative by actually working and scaling." - Bjarne Stroustrup
 

Offline redrumloa

  • Original Omega User
  • Hero Member
  • *****
  • Join Date: Feb 2002
  • Posts: 10126
    • Show only replies by redrumloa
Re: CommodoreUSA Partners with Disney
« Reply #252 on: April 04, 2011, 04:49:27 PM »
Quote from: mongo;627770
What kind of a background check do you think they can do on a company that isn't shipping any products?

 http://en.wikipedia.org/wiki/Vetting
 
Vetting is a process of examination and evaluation, generally referring to performing a background check on someone before offering him or her employment, conferring an award, etc. In addition, in intelligence gathering, assets are vetted to determine their usefulness
Someone has to state the obvious and that someone is me!
 

Offline danwood

  • Sr. Member
  • ****
  • Join Date: Dec 2004
  • Posts: 485
    • Show only replies by danwood
Re: CommodoreUSA Partners with Disney
« Reply #253 on: April 04, 2011, 04:53:24 PM »
Quote from: digitex;627765
Since you asked 10 times, here is the answer, 10 times:

http://www.commodoreusa.net/CUSA_Comments.aspx
http://www.commodoreusa.net/CUSA_Comments.aspx
http://www.commodoreusa.net/CUSA_Comments.aspx
http://www.commodoreusa.net/CUSA_Comments.aspx
http://www.commodoreusa.net/CUSA_Comments.aspx
http://www.commodoreusa.net/CUSA_Comments.aspx
http://www.commodoreusa.net/CUSA_Comments.aspx
http://www.commodoreusa.net/CUSA_Comments.aspx
http://www.commodoreusa.net/CUSA_Comments.aspx
http://www.commodoreusa.net/CUSA_Comments.aspx

There, even an eleven year old could understand that.


Hmmn a bunch of comments from people who are assuming the Amiga is "back" and the C64 is "back" who will probably be very disappointed when they find out that it's just the same as the Windows Pc they already have.

Doesn't really explain it to me, they are not bringing the Amiga back, the Amiga is/was a platform, the same as Windows/Unix/Mac/ST, this is a Windows platform machine with an Amiga badge.

So again, who are they aiming at?  PC users who want an 80s case?
 

Offline danwood

  • Sr. Member
  • ****
  • Join Date: Dec 2004
  • Posts: 485
    • Show only replies by danwood
Re: CommodoreUSA Partners with Disney
« Reply #254 on: April 04, 2011, 04:54:28 PM »
Quote from: WolfToTheMoon;627768
For anyone that doubts there's interest in C=USA machines, take a look at their facebook page. The number of people who liked C=USA is going up by the minute. I imagine the spike will be even greater tomorrow and once TV commercials begin and this is just the beginning :).


Just looks like more people who are wrongly believing these new machines will be a continuation of the platform they loved or a modern implementation, and will be disappointed when it's just the same as their existing PC, bar the case.