Barry's got a good understanding of marketing. Look at how he pitches a paid advert on a DVD of a film that frankly didn't make the splash it should have. It's pitched as "co-branding." Winning means never having to say you're sorry over any exaggeration...
I think that much is obvious to anyone who even did business skills as an 11 year old at school. Many bigger companies have tried to market Commodore PCs since the 1990s, I can count, Escom, Tulip, Commodore Gaming to name a few, all of which have failed.
Fact is you can't go up against the likes of Dell etc. who can afford little margins because they have huge customer bases.
Plus I keep hearing from people such as Dammy that Barry/CUSA isn't aiming at the "retro market" as such, but outside of it, who on earth would want a PC on their desk that looked like something from 30 years ago?
The brown breadbox C64 even looked outdated by 1987 when it was replaced with the C64C. Who are these hundreds of thousands of customers he's guaranteed? Not retro enthusiasts, the general computer buying audience, businesses? Sorry but I just can't see anyone outside maybe a few hundred Commodore fans (who CUSA have mostly managed to piss off) buying this?
I've asked the question around 10 times now on here but never can seem to get an answer to the above question.
Personally I think they over-estimate people's interest in "retro" gear, sure people get dewy eyed over the C64 and Amiga, but actually buying something today and reminiscing fondly about it is two different things. I can't imagine most people would want to own a c64 look-a-like in 2011 anymore than they'd like to wear the fashion they were wearing in 1983 today.