I voted pancakes.
Grab a still known brand name, make that two, Commodore and Amiga which people who are a still nostalgic about the C=64 and Amiga platforms and have a little extra surplus cash to spend on some instant gratification.
The easiest way to do this is to get some cheap existing hardware from China and bumb the price up to make your ROI even nicer.
From what I have seen, C= USA are only interested in making money and the Commodore and Amiga name really only comes into the equation in that it will, they hope, help them make that money. I don't think they have really thought much beyond some easy money and I don't think they really think anything bad or good about the existing Commodore/Amiga scenes and users out there. Well, not initially except as potential buyers of the rebadged hardware.
If that was the case, with all the mud being flung around now, I would guess they don't have the most fondness of attitudes towards the already existing Commodore/Amiga scenes due to the animosity being sent their way by it and the negative publicity it has generated when people have called them out on some dubious styled 'advertising' and quotes.
Basically, I don't think they meant and bad towards the existing scene but I highly doubt they meant to do much for it either and are just after the money they hoped to get from the retro craze which has become popular and people wishing to relive their childhoods. I would also guess that as long as it didn't cause them to many problems, they would not have been to concerned if it did screw over the existing efforts (AmigaOS4, MorphOS and AORS) while achieving their goals and again, if it helped the existing scene as a side affect without any skin off their nose, I doubt they would have begrudged it that either. After all, it would end up helping them in the end anyway.