Time to speculate on price. If this is another top dollar for dated technology scenario then it'll be another Amiga fanboy folly that will sit next to the MiniMig, Sam440, CDTV, PowerUp Cards.
BUT if it's pried right it can attract tinkerers and coders and innovators then alright they're onto something. A low power device with powerfull HD video I/O and expansion possibilities can have lots of applications.