I think it's very funny to see people on other sites (in regards to the same article) arguing that this new "$500 Mac" won't make any difference because "you can still build a faster, more well-stocked PC for much, much cheaper".
That argument sounds very eerily similar to the standard beef against the AmigaOne and Pegasos. Why would anyone, other than an Amiga diehard ever consider spending $600+ for a non-standard PPC motherboard with an unproven software base, when you can home-build a very respectably-powered, full PC (sans monitor) for the same money?
The only legitimate response to that is the same one that companies such as Eyetech and bPlan/Genesi were hoping for. That response being that there are a growing number of people -- ranging from geeks to computer illiterate parents -- who have become dissatisfied with Windows and it's inherent problems.
If Apple do release such a little beast, I think it'll be a great thing for several reasons;
1) Marketed correctly, people upset with constant Windows problems and updates will gladly disregard the small price differential to get "a machine that works without all the crap".
2) A $500 Mac would be an incredibly competitive machine for anyone wanting a new machine but but doesn't have $1000+ to put into it. (Most "Gateway/Dell/commercial" machines run $1000+ by the time you add in any extras).
3) A $500 Mac would be an EXCELLENT jumping point for those who've always been interested in the Mac platform but never had the money to justify jumping off the Windows bandwagon.
4) As someone said (perhaps elsewhere) a $500 Mac "would be the perfect commercial platform for companies, government offices, etcetera" because they wouldn't have to have a full staff of high-paid Windows supporting geeks to rebuild machines when the end-user did something stupid (like removing himself, admin, and everyone else from the system permissions). Macs, and in particular, OS X has been proven to be far easier to support.
5) Last but not least, the competition -- if Apple could sustain it against retaliatory offers for PC's put out by the Wintel Juggernaut -- would begin (albeit slowly) to make Microsoft rethink about actually FIXING problems in their damned products and being competitive.
Right now, Microsoft isn't competing with Apple. They have pretty much been able to ignore Apple altogether since Apple only has a laughable share of the desktop. I think, or at least I hope that the new Mac could change all that.
I hate to sound so negative, but please understand the difference is that I'm not trying to slam anyone here. I understand the financial realities of Eyetech/bPlan small-batching their boards versus Apple who can order them in the millions. I don't however think that either the AmigaOne or the Pegasos would ever, under any circumstances have the same shot of competing on the desktop because outside of name recognition for the Amiga (which has been all but forgotten in the public eye), it would be an unproven system with no software support for a higher price than the new "mini-mac".
For our favorite obsession, unless Hyperion and the MorphOS guys can get their OS on the "mini-mac", I'm afraid that it sounds like this new baby is ringing the death bell for the new Amiga.