CodeSmith,
It's hard to tell what Amiga Inc might REALLY believe - and what does that matter anyway if they can't or won't pay their taxes, their employees, or their bills. And when questioned, have dissimulated or even lied about it.
It's easier to understand what Genesi, Hyperion, AROS, RJ Mical, or REBOL Technologies, QNX, etc believe because at least SOME of those have sent out T-shirts that SAY IT ; }
Seriously though: business plans may be easy to remark on, we can all play armchair football captain. But as they tend to evolve based on solvency, market conditions, new thoughts, and new alliances, feedback is important. Paying attention is important.
Getting out a product or two, seeing what it means, then getting new ones in the hopper, getting a little more established, making sure that finance is not precarious (that's feedback too!) - it's a process, in many cases - and not an absolute. In the process one tries to make best use of already-in-hand IP, gaining though R&D or partnership still other IP, assembling it into whatever could be compelling, useful, profitable.
Anyway, what WE as observers can see (or feel) is usually more of a silhouette that we can hang suppositions on. Guessing that an elephant is a broom or vice versa can be somewhat avoided, but sometimes it has to be around for awhile to actually understand the shape : }