The terms for Feelin' are not necessarily ambiguous, but certainly make a statement (and if you use them, please use "than" and not "then".) And most of the statements can be taken as subjective and situative (I think I made that word up :-))
Personally, I do not think that your terms are bad: as you said, they have encouraged discussion, though not necessarily on the side of political or moral agenda but rather on the specifics of the terms themselves.
Of course if the terms are less ambiguous and more specific, well then the discussion will be about the things you miss. Not everyone will be satisfied.
At the end of it all, we all have to recognize that not everyone thinks the same way about things. Obviously we will not be dragged into court for violating the terms of accepting violence against other human beings; the terms are heartfelt suggestions from someone with specific moral values. As such, we are apt to ignore or pay attention to them.
I mean, seriously, we all use a product produced by a company which spies on its customers, violates federal regulations, and engages in unfair, intimidatory (another word I think I just made up,) and predatory business practices. And yet we continue to buy Microsoft software (I sell it, imagine what a whore I feel like!)
Disney wants to control your viewing habits, and yet we still buy its DVDs and watch its TV shows. (I do not, but that is another story altogether.)
AT&T wants to levy additional charges for network traversal to companies which already pay for Internet uplink. And yet we still use it for long distance and cell phone service (et tu, Cingular?)
Bank of America and other companies grant lines of credit and mortgages (legally, thanks to NAFTA... who saw that coming?) to people who are not in our country legally and move money away from our economy. And yet we continue to patronize them.
The recording industries globally use the court system to intimidate its customers into helping them maintain a defunct and out-of-date business model. But we still buy major label CDs
We accept increasing prices for movies and still have to watch five minutes of commercials. (Although "Transformers" only had previews, YIPEE!)
Every day technology companies troll patents and use the DMCA to maintain a control over the market. Yet we still buy their products.
And so on and so forth.
And yet all AmiKit wants is for us to think about being nice to people and animals. It is a concept that is difficult to articulate, but none-the-less universal. But be careful, it is just that kind of thinking that gets people nailed to things.