When Windows 95 came out, it's strong selling points were plug and play and ease of use. It impressed gamers because you didn't have to fiddle with DOS anymore.
Microsoft has gone daft, putting in more and more bloat. The OS is more of a whiz bang application than an operating system. The fact that you automatically buy Windows with any name brand PC or laptop means M$ can sit back and contentedly rake in money. That automatic bundling is really bad for non-sheeple consumers.
Gamers will simply abandon the Wintel PC and they have been. That is a fairly big chunk of business.
I can see innovation has ground to a halt, ty M$.