simple. isnt it?
So is mowing your lawn or walking your dog - yet some people chose to pay a neighbour's kid to do that for them.
I don't see the point of this discussion? I'd never pay for a product like that, for the same reason you wouldn't. But I understand some people are simply not interested (anymore) in figuring out low-level computer setup problems. We're all getting older - and computers are mostly plug-and-play these days.
It would be more useful to give this a good review, so everybody who's about to pay hundreds of dollars for a novelty knows what he's getting into.
The 'rabbit hole' functionality is completely useless for everyday tasks, for example. As somebody already mentioned, it's not ALICE specific - and it was never meant to be used like that. Note that all of the promotional videos are carefully constructed to hide this problem: Most likely, you can only run one Linux application - and it will always be the top window, you can't really switch back to an AmigaOS program while the Linux app is still running. So it's basically "open Firefox, watch a website, close Firefox, run Wordworth". Maybe they found a way around that, but their promotional videos seem to suggest otherwise.
Also, Ken seems to have given a honest run-down of the product at Amiwest - including its drawbacks. Apparently, there's a reason ALICE comes with an emergency boot stick. I didn't see the presentation, but from what little I heard Windows overwrites parts of the harddisk occasionally, making the entire setup unusable. The user then has to rewrite the HD (or the Linux/Amiga parts? no idea) using the emergency boot stick. Not my idea of a "consumer grade product that adds an edge of professionalism and seamlessness", as BozzerBigD put it.