That article seems pretty silly, so I wouldn't give much weight to anything therein:
"His breakout success back in 2001 was the iPod, Apple's revolutionary digital media player"
Nothing revolutionary about it, there were (better) MP3 players long before then.
"Eighteen months after launch, the iPod owned the portable media player category, and for the next decade, it continued to do so."
They were quite popular with Apple fanboys, they hardly "owned" the category though.
"The iPod was one-in-a-million."
Yes, in the sense that there were a million other (better) MP3 players around...
"128GB storage, which is about the same amount of space the iPod Classic shipped with ...massive drive..."
Only 5Gb, actually...Plus 128Gb isn't massive, I didn't realize it was even possible to still buy drives that small these days.
"Using machine learning and AI to figure out context, so that the celestial jukebox knows the perfect song for every occasion."
Why would anyone want Apple to decide what songs they should be listening to!? I would think I'm much more likely to know what song I want to play than some AI.
"music in the cloud."
So to listen to a song 50 times means you have to download it 50 times...that's hardly efficient.