In an alternate history:
April 1987 - Irving Gould is convinced to not replace Thomas Rattigan
June 1988 - Commodore profit forecasts show decline. Rattigan decides that cost cutting is no longer viable; Commodore will need to decide what type of company it is?
February 1989 - Commodore reorganises for a 4th time and drastically reduces the amount of divisions. They rebrand under Commodore and no longer use CBM. In a WSJ interview Rattigan describes existing product range as “a mile wide and an inch deep”. Company to refocus on core competencies and value generators for the ’90s. Stock drops 23% on news.
March 1990 - Company posts profit largely due to selling off marginal divisions i.e. PC Clone division, UNIX division, Commodore legacy division (C64/C128). Keeps Amiga division, creates a new in-house software division, and the only thing it copies from IBM is the large commitment to R&D.
May 1991 - Company launches breakthrough new machines based on an all new backward compatible AGA chipset. The Amiga A3000 for the professional market and the Amiga A800 for the home/student market. With it a major update to the operating system OS 3.0.
February 1992 - R&D division announces a major project in collaboration with NASA/JPL. A3000 top seller in US region with Newtek Cards, A800 is a popular do-it-all machine with younger audiences in Europe, especially in former eastern block countries. Stock rises to record high.
March 1993 - Commodore announces it’s inaugural developer conference to be held in July in New York City, NY.
July 1993 - Commodore shows off the AAA chipset to developers at the conference and provides to all developers new SDK and beta version of OS 3.5. Stock price rises 12%
June 1994 - Commodore releases new line of computers based on AAA chipset; The Amiga A4000 for professionals market, the Amiga A1600 for home/student market, the Amiga A10 laptop computer for the on-the-go professional market. All units come with a CD-ROM drive as standard. Unlike Apple’s Powerbook the A10 runs a 68EC030. Commodore shows how the benefits of newly introduces OS 3.5 and AAA chipset allow them to offload many of the functions away from the core CPU. Stock rises to record high.
April 1995 - Commodore releases a new larger laptop computer; The Amiga A20, aimed at video editors with the inclusion of a special Newtek Video Toaster hardware designed for TV network field operations.
July 1995 - At the second annual Commodore Global Developer Conference (CGDC) Commodore announces they will be moving to the PowerPC and show a teaser of Amiga OS 4.
December 1995 - Commodore stock has dropped severely due to two successive quarters of poor sales. Industry pundits believe Commodore has “pulled an Osborne” with the early PowerPC announcement. Similar low sales have also been seen at Apple as it struggles to deliver a new multitasking OS for its line of PowerPC-based computers. Be Inc. is also facing challenges in entering the PC market with its own PowerPC-based Be Box and BeOS.
April 1996 - Rumours suggest that both Rattigan (Commodore) and Gassée (Be Inc.) have had secret meetings with Apple executives to provide their respective operating systems as a replacement for the defunct Apple Copeland project.
July 1997 - At the third annual CGDC Commodore announces they will be moving away from on-board custom chipsets for future PowerPC Amigas. They will no longer refer to them as chipsets but rather Signal and Data Processors (SDP). PowerPC dev-kits for Zorro III AAA Amiga computers bundled with a beta version of OS 4.0 is made available to developers.
January 1998 - At CES, Commodore unveils to the public its first PowerPC-based computer; The Amiga C1000 with desktop design that has been inspired by the original A1000. Commodore also previewed its upcoming Amiga OS 4.0 operating system, also some of the PowerPC applications they have been building in-house e.g. A new paint program that seamlessly blends vector and bitmap drawing. A new multi-channel audio editing suite, and a special port of Quake developed in collaboration with id software. All of the software has been designed to take advantage of the new Z400 SDP card.
May 1998 - After almost running out of funding Commodore releases the Amiga C1000. Available with either a PowerPC 603e or a 604e. The rumoured tower case and a wedge design are not available yet. Commodore has made a statement in which they also mention that other PowerPC based computers will be available soon. Commodore also release long awaited update OS 3.6 which fixes many of the issues found in OS 3.5 and also brings native TCP/IP stack for internet connectivity.
July 1998 - The fourth CGDC is centred around the upcoming Z420 and Z440 SDP boards that also have native 3D graphics processing and expanded RAM. Newtek showcases new 3D effects that take advantage of the Z420 and Z440 cards. No new computers, no updates to the OS.
September 1998 - Commodore posts a loss for a third consecutive quarter. Rumours of major shake-up are abound. Commodore has failed to make any profit on the C-series of Amigas (PowerPC), whilst the A-series of Amigas (68k) have seen solid sales especially in developing countries. There are many third party add-ons for the A-series that make the low cost computer platform very popular.
December 1998 - The Commodore board of directors votes to have Rattigan replaced with ex Silicon Graphics CEO Edward R. McCracken
January 1999 - For the first time since 1991 Commodore does not show up at CES. Everyone is wondering what the new CEO McCracken is up to.
March 1999 - In a press release Commodore informed the investors of the 5th restructuring of the company to make it more relevant in the new millennium. Commodore will continue to support both A and C sires of computers until the end of the support contracts. Commodore will sell off all computer hardware and operating system divisions. Commodore will retain all patents. The SDP division will remain and the latest Z500 series of cards will be out later in the year. The software division will continue to work on specialised SDP productivity software and games. Partnerships with Electronic Arts, Newtek, and NASA are extremely valuable. The annual Commodore Global Developer Conference (CGDC) will be rebranded to Digital Graphics Conference (DGC) and will be focused on the exciting new domain of 3D graphics processors and other DSP technology.
June 1999 - Indian company Supratech Micropath purchase the C-series computer hardware and Amiga OS 4.x divisions.
July 1999 - At the first annual DGC Commodore showcases the new Z500 series of cards which in a surprise announcement will be available not only for the Supratech C-series computers, but also for x86-based Windows 95 and the new Windows 98 operating systems and for Apple’s PowerMac computers running Mac OS 8.x. Driver documentation and the SDP APIs will be made available to those who wish to make the Z500 series cards work on other systems.
September 1999 - Commodore stock rebounds on better than expected sales of the groundbreaking Z500 series cards. In several interviews with many leading computing magazines GM of SDP design Dave Haynie outlines the key difference between the SDP design and products from the likes of 3dfx, ATi, Nvidia, and Matrox.
March 2000 - Dot com crash. Commodore stock drops to just above $18 per share.
July 2001 - At the third annual DGC Commodore releases the Z600 series of SDP cards. Z600 series SDP cards have a new feature where they can be interconnected with another SDP card to work in tandem for massive parallel processing applications. Newtek showcases all new Lightwave 6 with support for Z600 series SDP cards for Microsoft Windows and Mac OS platforms.
November 2001 - Microsoft releases its first gaming console; The Xbox, which is built around standard industry components, a x86 processor and a special version of the Z600 series processor.
…
Present Day - Commodore ZX700 series SDP cards are used in many desktop computers, Microsoft’s Xbox One, Newtek’s TriCaster, and specialist laboratory equipment by Supratech Micropath. The ZM700 series is used in tablets and Smart TVs of many OEMs. The annual DGC continues to draw about 20,000 attendees each year. Commodore stock price hovers around $24 per share.