The iAPX 432 was their proper cpu, which was a failure (like all proper projects tend to do).
Why did it fail?
Ugly is an emotive description of technical design compromises. I'm not going to play at being some kind of impassive robot thing.
One could also call it a judgment based on experience of good engineering.
As did the 386 - unfortunately, it took a good long while for the OS to catch up.
BSD operating systems (or most unix:es) provided an abstraction on x86 to do away with the dysfunctional segmentation memory handling. Mainly by activating the protected mode memory model and provide a compiler environment that did away with it.
Really at this point in time there is no competition on the desktop/laptop. i5 and i7 far outclass anything offered by ARM, and there are no other practical competitors left.
Actually when you need a machine that perform as fast as possible per watt used then ARM beats Intel. This also goes for solder ability of the chip package and stable chip offerings. Intel has a habit of EOL:ing chips while you design a circuit board for them..
Also a single chip ARM is now approaching the capacity of an A500 with RAM of 192 kB vs 512 kB and flash/ROM of 1024 kB vs 256 kB. So you could fit the Amiga ROM + workbench into ONE ARM chip and use the powerful DMA circuits to do graphics and sound. And all that at 168 MHz for like 10 EUR. Neat!
(for serious stuff one needs more DRAM, but those 192 kB goes a long way..)
What Intel has going is an existing software base and knowledge from developers. Their processors are also most likely the fastest for single thread applications. In many cases the x86 platform is the cheapest performance per instruction per second too. But the platform is a hodgepod of bad compromises. They lately also left the open nature of the platform (UEFI, TPM, CPUID etc).