They only seem to understand teasing as an awesome marketing campaign?
It's time saving for me, the site just has a countdown on it & I closed it within seconds. If they had announced something then I'd have spent far more time reading it and maybe trying it.
You are probably thinking that when the time comes then I'll still spend the time anyway. But no, that won't be a problem. I never need go to that again.
I fast forward through bad attempts at building tension in movies and tv programs too.