@JimDrew
At such low prices why would anyone be worried about it? Toss it out and buy a new one when you need an update.
Well, for things like the FPGA Arcade (a daughter board perhaps?), these would but useless because we need to have the ability to update firmware. Development with these would be a nightmare when you're throwing them out every time you want to test your code as you are writing it. They apparently have sort of simulation software to ease the development, but there is no substitute to throwing the part into a board and testing it. Neat chip though for one-time uses - like a USB<>serial, SCSI<>IDE, etc. only interfaces, or a commercial product that will never change.