Good points all!
Here's a short-list attempt to answer my own question as to why Amiga/Commodore reboots fail:
1. Don't call it 'Amiga'.
2. Don't call your company 'Commodore'.
3. Don't decide it was the hardware OR the software - it was both. Choosing one over the other leads to more emulators (as if we need more) or travesties where PC guts are summarily shoved into Commodore cases. Neither of these schemes has (or will ever) bring Amiga innovation back to the marketplace.
4. Don't use Intel processors, OR AMD, instead, bring back Motorola (or, really, any new, little known, or innovative CPU manufacturer). Simply because the CPU market is stagnant, and could use more innovation driven by competition. And, of course, when you use Intel/AMD you basically are consigning your creation to the hell of Point Number 3 (see above.)
5. Dont' say 'it' (whatever 'it' is) can't be done. Say 'we haven't figured it out yet, but it can and will be done'. This type of innovation drove the C64 and the Amiga.
6. Screw what the market is doing right now! Even though PCs are extremely advanced, they're little more than appliances, lacking in the 'Fun and Innovation' Department.
7. Reverse emulation, by all means: The best way to get people to buy your new creation is for them to know that they can still run their software/games on it. So, by all means, emulate the hell out of PCs for that type of compatibility, and that's all.
8. Advertise, advertise, advertise!
9. Remember that, above all, the Amiga, and the Commodore 64 before it, were both introduced into a time and marketplace where everybody knew what computers lacked, and yet few seemed to know exactly how to address the problem. Here in the year 2012, the market is much more sophisticated technologically, but still lacking in lots of areas. The bar is certainly higher, but the goal remains the same - blow Wintels out of the technological waters with innovations, advancements and improvements they can't or won't make.
10. Don't call it Amiga or Commodore - these names are doomed to failure!
:hat::hat::hat::hat::hat::hat::hat: