It appears he is just selling his password access to a site that has illegal copies of the books and for the full 99 USD will burn a BD disk; he does not say he is hosting the site. So it is just the same as providing password and access to a site with any old violated copyright material such as movies, music, games, porn, etc.
I'm sure the legalities are the same and we should not shame him, but encourage him to locate a good lawyer and bail bondsman to keep him from becoming just another prison b-tch.