In my first-year university days, some time in 1989, they shuffled my computer science class into an auditorium to watch reps from Apple put on a multi-media demonstration. The lights dimmed, and on a theater-sized screen in front of a full auditorium they showed their production.
All the images were black & white, with very crudely designed images in a paint program.
The crowd gasped.
The choice of colors was quite extensive. Which pattern do you want? We have 16 to choose from. Black with white every other pixel, Black with white every third pixel, Black with white every fourth pixel, etc., and of course all black, or all white.
The crowd was truly excited. No, I'm not being sarcastic.
Then came the coup de gras: music! The music started playing in all its 8-bit sketchy mono glory. The crowd, I'll never forget, actually gasped in amazement and clapped when the guy changed the volume from an on-screen gadget with a mouse.
That, I have to admit, soured my stomach completely for anything Apple. I took my pals back to my place, fired up my Amiga and did all the stuff that Apple did, but in color and stereo.