Exactly Duce, well said. I don't wish to be rude, but reading excitable comments from red/dam my about how Barry is going to be doing Superbowl TV ads, his own AppStore, and dreams of a global Commodore/Amiga relaunch, my first instinct is to cringe.
In reality anybody who's passed Business Skills for the 11+ can see this company/project has absolutely no hope of succeeding. Those who are expecting CUSA to be the second coming should really learn a few basics in business before believing in this crap so much.
At best, they'll release a few pcs in expensive cases to look like C64s, which as someone said earlier is "retromod" territory. The general public aren't going to be falling over themselves to buy a low-end PC shoe-horned into a cheesy looking 30 year old 80s relic skin, the breadboard c64 even looked outdated by 1987, hence the introduction of the c64c.
I really can't see the shifting anymore than a thousand or two, same with the Amiga-esq PCs, this is not a business model that can succeed outside of the small "retro" computing community, and it seems even 50% of them are against this project.
I give it all 6 months and maybe the c64PC launch after that I'd expect we'll have heard the last of them after some big financial losses.