I hope they do well. As a realist however, I would be surprised if they even come close to breaking even. And I am a guy that shelled out well over $1000 for a SAM 440 (with case, PSU, drives, and OS 4). I was very interested in the x1000 when the news broke, same with the SAM 460. I really do enjoy buggering around with my SAM. It's a true pleasure to use, but the costs for this modern hardware is about 5x what is acceptable.
I've suddenly come to the horrible realization that even if my OS 4.1u2 SAM was 9000ghz and had all the promises like the x1000 seems to have on paper, and it could give me a foot massage and all that magical lore the x1000 is advertising - I'm still stuck with subpar OS that is not currently capable of doing what the common man needs a PC to do daily. Outdated OS4 browsers have me reaching for my iPhone to take up the slack, the SW simply isn't there.
The price point is absolutely insane for 99.99% of their market - which is the hobby user. People won't pay $2500 for nostalgia factor, but that being said, I hope the enthusiastic coders writing for OS4 keep coding and the platform/OS makes headway. I enjoy my SAM, and won't be selling it anytime soon, but I'm also not delusional enough to think it can even come close to most "smart" phones in regards to daily use - and daily use in a broad "what most people need to do in 2011" way.
As much as I was put off by the fanboyish MorphOS guys constantly shit talking OS4, it's about dollars and cents, people. I was very interested in the X1000 originally - until the price was mentioned, and had planned on picking up a SAM 460 until the retail price was released a few days ago. I now see how attractive the cheapie Mac's and MorphOS are now.
I picked up a Mac Mini for $48 Canadian dollars including shipping off eBay earlier today. Assuming I like the MorphOS experience once the Mac gets here, it'll cost me $200 (CAD) total investment with the MorphOS reg fee including all the hardware. If I don't enjoy MorphOS, I can simply use the Mini with the Mac OS or Linux. It's very hard to argue against the commodity hardware (old PPC mac's, AROS boxes) aspect when it is a $2500 (x1000/OS 4) vs. a $200 (Mac/MorphOS) situation.
I wish the X1000 the best, but it's sort of a "best of luck, but at that price, you're gonna need more than just luck" deal, lol.
Just my 2 bits, anyways. Everyone here can probably universally agree that the pricepoint of the X1000 is a huge stumbling block in regards to how it will be accepted.