It looks like I can hit the pricing I wanted for these boards.
The base option (no SVHS/Composite) will be 199Euro and with SVHS/Composite is 219 Euro.
Including VAT the price will be 249Euro and 274Euro for this batch.
It is possible the price of any future run will be ~20 Euro lower - that's what volume does.
My VAT registration is not complete yet, and I have paid VAT on components and assembly, so I need to charge the VAT inclusive price even to US customers for these "samples".
I am not ready to collect cash just yet

/MikeJ