Well lets see, the "FOR IMMEDIATE RELEASE" (bold and caps-lock broken) is obviously the 2010 version of "exciting news", which can lead to only one guess, hot air.
The whole post was about carrot-dangling and creating pages of replies with 0 contents, so it must be something boring, useless and outright bizzare.
Mmm bizzare and hot air ? ........
....... Amiga-branded canned fa#### ......
Yep your right, I 100% hate attention-who##### pseudo-news with 0 contents.