I had to be different and got the Barnes & Nobel nook. The iPad was tempting, but also more than double the price for the model I had in mind. I've had it for about a month, read two books on it so far, and I like it. If you like to read in the dark, an iPad with backlighting will work better for you. If you like to read in direct sunlight (in the park, at the beach), then an e-ink device will work better for you. Don't plan on an eBook device being a replacement for a nettop / laptop, they pretty much only do books well. The latest firmware has a "beta" web browser built in, but you have to remember, these things only do black and white and are slow at redrawing pages. The browser works in a pinch, but it's painful to use. I picked the nook as I wasn't too thrilled by the Kindle's phyical keyboard; the nook has a touch screen that also comes in handy for some of the other simple tasks it has built in, like the chess and sudoku games. On the downside, Barnes & Nobel definitely has less of an eBook selection to choose titles from complared to the Kindle. I read slow, so once I run out of good things to read that I've already found, their offerings will hopefully be expanded. Battery life lasts about a week with wireless on, and of course you can order / download books right on the eBook devices. I haven't gotten a headache reading on the device yet, but then again I have no issues with backlit LCD monitors either.