...I know that some of the foreign engineers in India and the far east like the AtMega and Adruino...
I was going to suggest Arduino as well. Versatile low cost platform, with plenty of modules. I'm pretty sure you can get it in kit form. Lots of suppliers online. Built with Atmega, around C/C++ libraries. Atmega micros are C compiler friendly, and there is a (good I think) free compiler from the manufacturer.
There are peripherals for wireless comms, MIDI, ethernet, LED imaging, ...
I haven't used Arduino, and haven't read much about them, as they don't fit any need of mine. Sounds like a good solution for this, though.
edit - I've used PICs quite a bit in the past. I'm more interested in higher power systems, based on arm and fpga. PICs can be a pain in the arse when projects increase in scale. Arm systems are becoming more affordable, and offer much greater resources. They tend to use more power though. Low resource micros can still be good for large quantity manufacturing, as the cost scales nicely. There are some other really low power micros, which are suitable for some battery operated embedded systems. I'm currently interested in some projects using fpga's and dsps, and arm seems a good brain for the system.