actually having read the review properly, the EPx would really rip in a DVD/DVB box, or in kiosks and the like:
it has an IDE (I presume!) chain,
and a TV/DVB decoder and MPEG codec on a PCI board would be ideal - the board is small enough to fit inside a modestly proportioned set-top case, and bundling with IrDA (and/or bluetooth on a USB port) and a remote keypad/pointer controller this would rock!
but thats just my take - they need to get a prod version out first, then get them to sell!
if it runs Linux in a non-hampered way (cf: Linux on A1 with its ArticiaS chipset problems!) it will be a start, and could easily make the half-million dollar turnover (it was turnover and not profit as one of A.inc's criteria, I'm fairly sure on that point).
-edit- Dammy, just read your post properly, Gross sales isnt profit, apologies! however, Gross sales isnt turnover either! ;-)