NHL and Amiga Announce NHL-Amiga Branded Content for NHL

[HMetal]

Hockey fans around the world can play a variety of NHL-branded computer games across wired and wireless devices.

October 4, 2005 - San Francisco, CA - NHL and Amiga.Inc. announced today a cooperative marketing and branding agreement where Amiga will create and jointly market NHL-branded applications through the co-branded nhl.shopamiga.com website. Further, they will jointly enable leading carriers, operators and digital computing device OEMs to bundle this content in their most popular devices.

As hockey enthusiasts around the world visit NHL.com, they will have access to a thrilling variety of games, puzzles, and musical applications for personal computers, gaming devices, mobile handsets and other computing devices.

The National Hockey League commands a global audience, as one-third of the players originate from nations outside of North America. These countries are well known for their tremendous hockey fanbase and cutting edge adoption of mobile and Internet technologies.

Annually, the NHL plays to more than  20 million fans   in hockey arenas throughout 30 major markets in the U.S. and Canada.  NHL.com itself averages 5-6 million unique visitors per month, plus draws additional interest from affiliate sites AHL, ECHL, UHL, CHL and ELITE leagues that bring hockey to additional greater metropolitan areas.

The NHL also enjoys coverage from leading media and network partners, including NBC, OLN, CBC, TSN, HD-Net, RDS, Westwood One, Sirius Satellite Radio and XM Satellite Radio.

Amiga lets consumers enjoy rich-media NHL and hockey-based content featuring extraordinary audio-visual quality, high-speed interactive gaming, education and edutainment from all of NHL.com Arcade, Kids and Wireless sections of the NHL website.

The 'Fun and Games' section of NHL.com, provides online and cellular gamers of all ages with a perfect home. "Amiga is a great fit with NHL.com's commitment to provide fans around the world with compelling and entertaining content," said Keith Ritter, President NHL ICE. "We are thrilled to offer such high quality content across a myriad of devices."

"Amiga continues to find new and innovative ways to provide entertaining content", said Greg Sigel, Amiga's Vice President of Sales and Marketing. "Our developers are already busy creating new content  to make the most of the market exposure that we are gaining through our efforts with the NHL and their industry leading partners."

About Amiga:
Amiga, Inc. is the world's premier provider of multimedia enabling technologies. For almost two decades its award-winning software has been a mainstay for motion picture studios, multimedia creators, and digital entertainment enthusiasts around the world. Today Amiga builds on this legacy leading the way in multimedia development by providing developers with hardware-independent technologies for writing and porting applications to new platform and interactive devices. AmigaAnywhere(TM) enables applications to run on a broad range of processors including ARM, StrongARM, Intel X-Scale, OMAP, MIPS, x86, and Hitachi SH series and to run hosted on a wide variety of operating systems including Linux, Windows CE .NET, Windows 2000, and Windows XP. AmigaAnywhereT applications are available online at www.shopamiga.com. For more information visit www.amiga.com.

AmigaAnywhere(TM) is a registered trademark of Amiga, Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

PR Download: PDF | MS-Word

Press Contact: Publicity@amiga.com

[FluffyMcDeath]

F***in' A!!!

(Take that, you hosers!)

[Bezzen]

I didn't see that coming.

It sure is a good opportunity, but they have to deliver.


A Peter Forsberg jigsaw puzzle for the Zaurus?  :-P

[smithy]

There is nothing NHL-related to buy at nhl.shopamiga.com!  Nor does the site appear "co-branded" - there isn't even an NHL logo there.

NHL.com has no mention of Amiga, nor is there anything Amiga-related in the aforementioned "Fun & Games" section,.

At least it's in-keeping with other Amiga Inc announcements, I suppose.

[weirdami]

It said "will", so that meant future. Maybe they're working on it.

[DanDude]

WHOA!!!
 :-o   :-o   :-o   :-o   :-o   :-o  :-o   :-o     :-o   :-o    :-o

Now THAT's good news!!!   :-)

[Ilwrath]

There is nothing NHL-related to buy at nhl.shopamiga.com! Nor does the site appear "co-branded" - there isn't even an NHL logo there.

NHL.com has no mention of Amiga, nor is there anything Amiga-related in the aforementioned "Fun & Games" section,.

Keep in mind, this IS the NHL and Amiga we are talking about here.  Judging from past negotiations by both parties, it should be at least 18 months before they can reach any kind of actual written agreement, let alone put a product back out...

I think this is a great synergy here.  I mean, both the NHL teams and Amiga Inc were locked out of their offices last year, so they have that in common.  

What's the difference between an NHL player and an Amiga Inc employee?  The NHL player might get paid this year.

(note for the humor impaired: this posting is made completely tongue in cheek!)

[huronking]

...And Mike Illich could buy Amiga, Inc several million times over.

I didnt think there was an Ainc left anyway.

[asian1]

In US, N.H.L. popularity is less than NBA NFL
NCAA and NASCAR.

Perhaps they should sponsor CHL, not N.H.L.
Tundra (The creator of Troika's TSI107 chipset) is a Canadian company.

"Hockey is Canada's religion, and, in fact, it is Canada itself"

The nation has three times as many hockey arenas as hospitals. With a population of only 30 million, nearly four and a half million are engaged in the sport as coaches, players, volunteers and administrators. There are a half-million boys, aged 4 to 20, active in youth leagues.

Hockey is also popular in Pakistan, India, Australia, Netherland etc.

> Payment - Salary
I read about NHL Lockout problem in 2004-2005, because of financial/salary/payment problems.

Is this problem similar to Amiga Inc locked out of its office in Snoqualmie?

I also read that Fleecy Moss actually live in Canada. Is this related to NHL deal?

[Matt_H]

Assuming this doesn't fall through, this will be very good for Amiga Inc.

Doesn't really affect us, the classic and PPC users, though.

[Lando]

There is nothing NHL-related to buy at nhl.shopamiga.com! Nor does the site appear "co-branded" - there isn't even an NHL logo there

There is an NHL logo at the top right, and it says nhl.shopamiga.com at the top.  Those are the only differences.  Still selling the same old PocketPC games.  Only now they can put an NHL logo on the box next to the Amiga logo.  I think that's the only point to this "announcement".

[The_Power_of_the_Ginger]

But I don't like hockey.

[weirdami]

@Lando

Doesn't it say that developers working on NHL content? I think the whole point is to get NHL folks to buy Amiga products and for NHL to get its logo onto cellphone content.

[Darth_X]

GO CANUCKS!

CANUCKS = Stanley Cup 2006

(someone had to say it) :-D

[Bezzen]

Hockey is also popular in Pakistan, India, Australia, Netherland etc.

But the NHL isn't really into field hockey.  :-P