@downix:
That's the real question, isn't it? the Lite looks good enough to eat (figuratively ;-) ), but what will make or break it will be the pricetag. I also hope Alan is setting up some sort of deal to sell them in nice cases. Brand recognition is an important part of this game, and if people can't see one in the store window that looks like the one their friend has, that's a lost sale. Take the PS2 and the GameCube - those are two computers that aren't easily mistaken for any others.