BTW, I wonder why Hyperion is financing the OS4 advertisements, aren't they just external developers or the like for Amiga Inc?
well, the relationship between them and Amiga, Inc. is fairly complex, but they have a financial interest in seeing OS 4 a success, so I could see them doing selected advertising to promote interest.
Another source of advertisement, would be dealers themselves...softhut and compuquick, my regions dealers...would do well to promote the product and get in on that revenue stream, when its actually something they can stock.
And, of course, in a normal world, Amiga, Inc. would promote the product too...but I will be happy if they stand aside and don't do too much to sabatoge the project....hows that for lowered expectations :-)