This, to me, is a very straight forward press release. If you want to have Amiga approval, you have to apply for it.
Typical really, that in 'our' community, it has to be turned into such a big issue. One minute, Amiga isn't (allegedly) interested in the desktop any more, then, as soon as they try to protect it via a minimal amount of quality control, all the ejit trolls come marching outa their caves claiming all sorts of nonsense, PAH! (if you don't know what I'm on about, go and look at the thread over at ann.lu - actually, second thoughts, don't bother).
Anyone with at least half a brain, would see that ANY company, in ANY industry, has to maintain a quality control system, whether it's through 1st party (their own), or 3rd party (anyone associated) products. Anyone in the UK or Europe who's had to suffer the ISO9002 stuff, would KNOW what approval systems are all about. This is a walk in the park in comparison.
There's no hidden agenda here, if you go to Amiga with a solid business plan, an approveable product, it ain't gonna be hard to get an 'Amiga Approved' stamped on your resume. All this is mainly about protecting YOU, the consumer.
After all, what would you prefer: buying a product from an established RELIABLE company, or an 'allegedly' compatable product, from some back street merchant? The choice is yours.
-john