I occasionally trade items via eBay.
It is very surprising to me, that when a buyer comes to pickup their "classic Amiga" item, and we get to having a little bit of a chat, there seems to be one very common similarity. The similarity is when I mention that I have recently purchased and am enjoying the latest Amiga, the SAM440, EVERY single person so far has not even heard of it. I am not talking 2 people, and am talking of at least half a dozen people.
This doesn't really surpise me though. I suppose the more advertising, word of mouth, and so on that occurs, the more people learn about new things, including Amiga's.
Whilst I believe the steps that have been taken recently by Hyperion/ACube have been in the forward direction, I am not for a minute going to suggest how they should promote the Amiga, if at all. I am sure they have a goal, they have made a plan, and are taking steps to achieve this. Whether this includes promoting the Amiga through advertising, using methods they seem fit, is purely their choice.
In regards to having the Amiga *GROW* as a whole, company, user base, practical uses and so on, maybe it is best that the software base is improved before getting the word out there? Maybe it is best to improve the hardware before getting the word out there?
What steps do you think should be taken, including advertising, and at what point?