Gosh, just more marketing propaganda. Since when has 30-50 seconds been reclassified as "instant"?
Right. If 30-50 seconds are "instant on", Icaros is on even before you switch the power button.

Some times ago I had to evaluate some DVD recorders with hard drive for the mags I work on, and all of them pissed me off for a simple reason: you needed to wait for them loading their operating system. Damnit! When I had my low-res junky VHS tape recorder, I just needed to press the stanby button and exactly 1 second after I could start recording. What does the hell mean that I have to wait for the f***ing operating system and software? The TV program won't wait for this and I'd loose some minutes of the show.
It's exactly why I laugh everytime someone suggests to take a PC and place Vista inside to launch the media center. So what? Should I wait for the operating system, the drivers, and the software to load only to watch my TV? On my TV-set I just have to turn it on and press on the remote the key for the channel I want to see. That's "instant on", not an operating system that need 50, 30 or also even 10 seconds to boot. "Instant on" means less than 3 seconds, and I'm good with it.