Dollar value of Amiga trademark

[orb85750]

I was wondering what the dollar value of the Amiga trademark is and was.  I presume that it has been bundled (largely) with the IP rights as it has changed hands.  Does anyone know the history of the price it has commanded, both at the "beginning" (after the demise of Commodore) and the last time it changed hands?

[redrumloa]

Current value?

A shot of Jagermiester, a lap dance and a half smoked cigarette.

[persia]

It has a high value --- as a Portuguese/Spanish dating site.  As a computer company, well, some sentimental value I suppose...

[save2600]

@ Red:

Sounds great! No wonder I keep this stuff around   ;-)

[xeron]

$0.21

[sim085]

The cost would run in the millions ... sometimes brand name is much much more expensive than the actual property that brand has.

Although Amiga today is not what it once was the name is still a very good one (short, easily recognisable, etc).

Someone selling the brand knows that who is going to buy the brand name wants it because he can make lots of money out of it because of the reasons explained above ... it is how much the brand name is sought what determines the final price.

At the moment there is a legal issue on the name which implies that the name 'Amiga' is still sough after!

[Ilwrath]

The cost would run in the millions ...

Possibly*...  The high end of the range may stretch into the millions.  It's tough to say.  The name is worth exactly what the highest bidder would pay.  And, with the economy what it is right now, I don't think that would be near a top-dollar value.

sometimes brand name is much much more expensive than the actual property that brand has.

Certainly.  I don't think there is really much of any intellectual property of note left within the company, so this theoretically would be a transfer of the name and marks.

As for trying to determine a price, theoretically, you could compare it to similar sales.  Certainly the Amiga brand is less memorable name in technology than Atari or Commodore.  Both of those turned in low millions, so it is possible Amiga could reach 7 figures, I suppose.

The Atari name and trademark sold in 1998 for $5M (to Hasbro) and again in 2008 for $11M (to Infogrames)
The Commodore name, trademark, c64dtv and other stuff sold for around $25M ($22M Euro to Yeahronimo) back in 2004.  

Personally, though, I can't see the Amiga name bringing this type of price.  It was never as popular as either of them, and has spent more time without any product available.  

Stranger things have happened, though.  Apparently Acer purchased the rights to the Packard Bell name in 2008 for $45.8M.  Apparently Packard Bell was still liked in Europe?  (News to me...)

[cecilia]

I'd like to point out the value of the american dollar is in the pooper.

[weirdami]

@cecilia

That would only drive up the number of dollars it's worth.

[bloodline]

Ilwrath wrote:

Stranger things have happened, though.  Apparently Acer purchased the rights to the Packard Bell name in 2008 for $45.8M.  Apparently Packard Bell was still liked in Europe?  (News to me...)

It's well known budget brand... it has value due to it sounding a bit like Hewlett Packard....

The Amiga band has Zero value in the modern market... it would be cheaper to start from scratch.

[orb85750]

weirdami wrote:
@cecilia

That would only drive up the number of dollars it's worth.

Exactly.  But to be accurate, note that the British Pound is doing much worse than the US dollar as of late!  Anyway, I highly doubt that Amiga Inc would take anything less than several million $US for the name.  

[weirdami]

Anyway, I highly doubt that Amiga Inc would take anything less than several million $US for the name.

I'd say the same thing. I saw some of the coverage of the AA2/OS5 debut and most people aren't AO types who constantly have Amiga on the brain. Most people said things like "Amiga is back!" or some such. It's the same with the Commodore brand. The whole idea is that there are more people who used to have an Amiga or friends that had one or who really really wanted one but could only get an Atari ;-), and those people are the people that would be attracted to something branded as "Amiga" because as far as they are concerned, Amiga died 10+ years ago and it's a cool surprise for them that it's "back".

[Metalguy66]

pfft.. I bet if you offered Amiga inc. $50,000US for the name "AMIGA" they'd jump on it like strung-out crack addicts. WHat have they (Amiga Inc, not third party developers) actually done with AMIGA other than create a huge mess of the situation? heh.. Some "World Class" company..  The only thing they have that's worth anything is the NAME, and whatever rights they still hold to what Commodore developed.. God Bless Haage & Pratner for OS 3.9, but even that wasn't "done right". Everything else that AMIGA inc. has endorsed or contracted for development has been a waste of loyal AMIGA people's money (from a support/compatability standpoint) if/when it did even materialize... And AMIGA inc. has done an amazing job of creating shoddy development contracts of questionable interpretation/legality and deadlocking the production rights of half of that....  If some wealthy individual did buy the rights to AMIGA and release them all, it would be a great service to what's left of the Amiga community.

[Tension]

Metalguy66 wrote:
pfft.. I bet if you offered Amiga inc. $50,000US for the name "AMIGA" they'd jump on it like strung-out crack addicts. WHat have they (Amiga Inc, not third party developers) actually done with AMIGA other than create a huge mess of the situation? heh.. Some "World Class" company..  The only thing they have that's worth anything is the NAME, and whatever rights they still hold to what Commodore developed.. God Bless Haage & Pratner for OS 3.9, but even that wasn't "done right". Everything else that AMIGA inc. has endorsed or contracted for development has been a waste of loyal AMIGA people's money (from a support/compatability standpoint) if/when it did even materialize... And AMIGA inc. has done an amazing job of creating shoddy development contracts of questionable interpretation/legality and deadlocking the production rights of half of that....  If some wealthy individual did buy the rights to AMIGA and release them all, it would be a great service to what's left of the Amiga community.

I know.  What would Petro think.

[Srbin]

The RIGHT value is:
$20,393

Taken from
websitevalue