smithy wrote:
quarkx wrote:
APPLE to their credit has a incredible marketing department. and if they launch (or re launch) the newton, it will sell just as many units as the I phones because the MAC heads have to have it.
At the end of the day, it is just a regular piece of technology.simple. This argument is starting to sound like a bunch of crack addicts justifying their addictions.
Partly true, but Apple's recent success is not thanks to the Macheads. Remember, back in the 90s, Apple was going down the toilet.
Commodity hardware has saturated the Geek market... there is no way you can sell computer system to computer geeks anymore.
They brought Jobs back who packaged up all new Apples in funky & cool looking cases and packaging and managed to create a fashion icon with the Apple brand.
If you want to sell complete computer systems, then you have to appeal to the mass market. I have nothing but respect for Jobs being able to sell the original iMac... it was technologically retarded, PPC and MacOS 8... but he knew how to make them popular.
Nowadays, you still have the Macheads, but there is another layer of loyal Apple fanboys (as opposed to Mac fanboys - and dare I say, we've witnessed some of them in this thread ;-) ) who drool over such things as the IPhone and its entirely useless brother the phoneless-iphone that is the iTouch.
"MacHeads" won't sell you computers... fanboys won't sell you computers... you need to appeal to the common man to sell computers.
If you want a media player, do you buy the one with the most highly developed media infrastructure, the best interface and full PDA functionality... or do you buy a product just because it doesn't have an Apple logo on it?
edit:
If I was a Machead, by the way, I'd be most displeased. Every new MacCon event (or whatever they're called) they unveil some new Apple gadget rather than something exciting like a new Mac external drive, doubly gaulling that it's a MAC event not an Apple event(!). It does seem that the focus is being taken away from the Mac.
You can't sell computers like that any more... this is why you are where you are and why Steve Jobs is one of the most sucessful business men in history!
The computer is a commodity device now... we are not in the 20th century anymore... the 80's were fun, but they are gone.