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Author Topic: What if Atari allowed Jay his dream?  (Read 8776 times)

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Offline da9000

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Re: What if Atari allowed Jay his dream?
« Reply #14 on: December 18, 2007, 10:35:30 AM »
@Tomas:

I'm with you on this whole open/closed platform. I've heard others mention the same reasons for "the downfall", but it's so obvious that there was a larger hand in play from the C= management. (read my comments from Adam Chowaniec above).

One question that always comes to mind when I'm reading about the Amiga story is: where did all the money that C= was making through the 1980s go, when it came to the early 1990s? I mean sure, a big company has expenditures, but they also sold like 20-30 million C64s and so many other machines! Where did all the money go, in order to cause the company to declare bankrupsy? Isn't it directly pointing the finger to management? Anyways...

@amigaksi:

Do you mean left the 6502 as a co-processor or main processor? I hope you mean the former, because the 68000 was the only sane future for Jay and crew (even Atari, Apple, etc)
 

Offline persia

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Re: What if Atari allowed Jay his dream?
« Reply #15 on: December 18, 2007, 02:38:05 PM »
There was virtually no chance of any of the closed systems surviving.  It is impossible for a single company to produce a computer as cheaply as the parts assemblers do.

Looking back it's hard to find a scenario that would see them survive.  Apple pulled it off but sheer luck, guts and a cult of personality around Steve Jobs, take away any one of these and you'd be looking at a solid Microsoft world with only Linux asa an alternative.

Amiga's only chance would have been to embrace Intel hardware and remove reliance on the custom chips or put them in an video card that would fit in an intel box.  Even then it would be hard pressed to survive a dogfight with Microsoft, especially in partnersip with IBM, which meant computers back then..

Face it, there's nothing but no win situations.  There's no way that we could have had Atari and Amiga/CBM as viable companies in 2007.  It was all a dream.  

Actually their is one way, unfortunately it involves the use of a Tardis to go back in time armed with the for-knowledge of what has happened.  But even then you'd never convince CBM to go open platform with Amiga.  

Plus you have to remember that a lot of us early Amigans suffered badly from Apple envy, we wanted an Apple, but back then Apples were more expensive than Amigas.  I still remember the thrill that Emplant brought to the Amiga community.  We could run MacOS!  Even though it wasn't as sophisticated as AmigaOS, it was wonderful.
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Offline bloodline

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Re: What if Atari allowed Jay his dream?
« Reply #16 on: December 18, 2007, 04:07:32 PM »
Quote

amigaksi wrote:

Commodore and Atari had hardware standards but they threw them away when they upgraded to 68000 based systems.  They should have left the 6502 (and custom chips) in the 68000-based systems.  Just a theoretical scenario.



Actually there is a 6502 in the Amiga... take a look at the keyboard controler chip. :-D

But there is no way the Amiga or Atari should ever have stuck with the 6502... You probably think there should have been a VIC and a SID in the amiga too...

@Thread... If Jay had got his way, we would have ended up with an improved VCS... based on the 68k... no need for an OS... certainly not as powerful as the amiga, but with many of hardware features we know from the Amiga. It would have been pushed out much earlier... 1984 at the latest. Probably would have been quite popular... in fact I expect the machine would have been much like the Sega Mega Drive, but obviously much earlier...


-Edit- Actually the Amiga 1200 used a 68HC05 as the keyboard controller not the 6502 :-)

Offline amigaksi

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Re: What if Atari allowed Jay his dream?
« Reply #17 on: December 18, 2007, 05:32:34 PM »
>Do you mean left the 6502 as a co-processor or main processor? I hope you mean the former, because the 68000 was the only sane future for Jay and crew (even Atari, Apple, etc)

The former since the 68000 was definitely a faster and more powerful chip and there was no upgrade to 6502 that could match it.  So they should have memory mapped the 6502 into the 68000 address space (64K chunk) and let old software continue to run in some mode like 8086/8088 DOS-based code still runs on Pentium 4 machines.  Of course the custom chips would also have to map in there as well so the old software does not see that it's running in a new-processor machine.
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Offline amigaksi

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Re: What if Atari allowed Jay his dream?
« Reply #18 on: December 18, 2007, 06:02:16 PM »
>Actually there is a 6502 in the Amiga... take a look at the keyboard controler chip.

>But there is no way the Amiga or Atari should ever have stuck with the 6502... You probably think there should have been a VIC and a SID in the amiga too...

Basic point was that it should have been an upgrade machine not a new machine so as not to alienate loyal fans/customers as well as software developers (at least).  Perhaps hardware developers would have to do some redeveloping but at least the system should have been backward compatible.

Then again, the CEO's karma played a major role so it was not meant to be (he didn't deserve it).  A normal goat always loses to a normal lion as the body attained through material nature sets it's limits to what it can attain (just an example).
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Offline downix

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Re: What if Atari allowed Jay his dream?
« Reply #19 on: December 18, 2007, 06:06:15 PM »
Quote

persia wrote:
There was virtually no chance of any of the closed systems surviving.  It is impossible for a single company to produce a computer as cheaply as the parts assemblers do.
You mean like Intel, NEC, or Sun?
Quote


Amiga's only chance would have been to embrace Intel hardware and remove reliance on the custom chips or put them in an video card that would fit in an intel box.  Even then it would be hard pressed to survive a dogfight with Microsoft, especially in partnersip with IBM, which meant computers back then..
In short, the Amiga to survive would have to stop being an Amiga and just be a PC with a boing logo on it?  AInc tried that, didn't work too well
Quote


Face it, there's nothing but no win situations.  There's no way that we could have had Atari and Amiga/CBM as viable companies in 2007.  It was all a dream.  
I can come up with several scenarios that would have made either a formidable foe that would have crushed the competition, all missed opportunities
Quote


Actually their is one way, unfortunately it involves the use of a Tardis to go back in time armed with the for-knowledge of what has happened.  But even then you'd never convince CBM to go open platform with Amiga.  

Plus you have to remember that a lot of us early Amigans suffered badly from Apple envy, we wanted an Apple, but back then Apples were more expensive than Amigas.  I still remember the thrill that Emplant brought to the Amiga community.  We could run MacOS!  Even though it wasn't as sophisticated as AmigaOS, it was wonderful.

Amiga was open platform.  I can still buy the hardware manual for the Amiga and write my own drivers.  I cannot do the same with nVidia, ATI, XGI, SIS, VIA, not even Intel nor AMD release their docs in a timely manner.  Amiga, the hardware manual shipped before the actual hardware did.  That is the very definition of an open platform.

Amiga's main issue had nothing to do with openness, and everything to do with mismanagement.
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Offline monami

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Re: What if Atari allowed Jay his dream?
« Reply #20 on: December 18, 2007, 11:47:55 PM »
i've seen a few conspiracy type theory dvds in my time. i watched a dvd on the likes of some organisations... presidents written in the big old book even before the elections. i guess big bill may have been chosen to come out ahead with his os? i suspect he must have had dealings with the kind of people mentioned it's the only reason i see how windows could come out on top of some of the other stuff that was around at the time. not every other guy would play ball and give a "commission"! the you scratch my back mentality. you do this for us... we'll get your product up there. i bet it's still out there now too. it might explain how someone can be denied a dream when someone has been given a reason not be helpful in your community! :roll:
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Offline da9000

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Re: What if Atari allowed Jay his dream?
« Reply #21 on: December 21, 2007, 03:33:04 AM »
@persia:

I disagree with some of your key points, and below is why.

Quote

persia wrote:
There was virtually no chance of any of the closed systems surviving.  It is impossible for a single company to produce a computer as cheaply as the parts assemblers do.


Below you'll prove to yourself why it's just virtually impossible, but not impossible. But for your second sentence, consider that at the time there was no plethora of Taiwanese and Chinese parts manufacturers/assemblers. There were a few, but most of the stuff came from fewer, but larger companies. A lot more in-housing of technology than today. As an example, Commodore bought MOS, and that meant it had solved its problems with silicon, and not only that, but also made a profit selling 6502s and other parts. In fact, at that time it had a much better deal on silicon than many other players.

Quote

persia wrote:
Looking back it's hard to find a scenario that would see them survive.  Apple pulled it off but sheer luck, guts and a cult of personality around Steve Jobs, take away any one of these and you'd be looking at a solid Microsoft world with only Linux asa an alternative.


Right there you proved your point wrong: Apple *DID* make it, and in fact growing very fast today, and may I add: with semi-propriatery technology, very much like the Amiga (most components other than the custom chips were generic).

In fact, to see why the Amiga *would* have survived, is rather simple, and I will juxtapose those to Apple's "hads" (as in: to have):

Code: [Select]

Apple had:               Amiga had:
Steve Jobs               Commodore

clout or renown          clout or renown
  from Apple 1 & 2         from VIC20 & C64

"culture"                "best technology"
  (ex. used by             (ex. NASA & Hollywood
artists + DPS)              used Amigas)

1st to market with       1st to market with best hardware
  GUI, mouse, etc          trinity: graphics, sound, video
                           (aka: multimedia)


To explain "culture": it's what gave you and/or many others that "Apple-envy" (the want, desire to own an Apple). Jobs is a cultured businessman. Amiga on the other hand, as everyone knew, maybe had not the best culture (anyone want to comment on non-square pixels?) but certainly the best technology, and most people at the time KNEW about this. Remember, they were looking behind the table at the Chicago CES, because they couldn't believe the Lorraine did what it showed on screen with its own technology. They thought it was faked!


And now what I believe is the real reason the IBM PC took over: it wasn't the cheap parts so much (although it played a role), but the fact that the largest market in the world, the US, and the largest spenders, US businesses, were sold: it was an IBM, and to top it off, they could source parts easily. Unfortunately, the last major factor was Microsoft. For the lack of anyone else trying to bring a GUI to the IBM PC, and doing it successfully, they gave the IBM PC a "fighting chance" against the Amigas, Ataris, Apples, and that was enough to make that trio ( 1. open architecture=cheap parts, 2. IBM was behind it, and 3. a "chirstened by IBM" OS, DOS, was at hand and a GUI, Windows, was starting to take shape, malformed and grotesque I may say, but very important to businesses nonetheless) the driving force for the IBM PCs. This was the critical time where marketing at Commodore failed miserably.

Quote

persia wrote:
Amiga's only chance would have been to embrace Intel hardware and remove reliance on the custom chips or put them in an video card that would fit in an intel box.  Even then it would be hard pressed to survive a dogfight with Microsoft, especially in partnersip with IBM, which meant computers back then..


I disagree here too, for a simple fact: look at how many HUNDREDS if not thousands of peripherals were spawned around the Amiga. amiga-hardware.com lists over 1800!! Not only that, but the BEST peripherals were non-Commodore. In other words, there was a very big and thriving market for 3rd party manufacturers around the Amiga. In fact, it was just like the PC market! There was nothing really that much different between the two. The most "closed" part of the Amiga were the custom  chips, but their interfaces were available to those wanting to make hardware.


Quote

persia wrote:
Face it, there's nothing but no win situations.  There's no way that we could have had Atari and Amiga/CBM as viable companies in 2007.  It was all a dream.  


Yes, unfortunately, today it's all but a dream. But for Apple it's a reality. Amiga/CBM could have been here, was it not for their sheer lack of ability to market the superior goods they had. And their propensity to milk the damn cow until it bled to death! (C64 and then the Amigas, kept stale, technologically, and made just cheaper, a la C64)

Quote

persia wrote:
Actually their is one way, unfortunately it involves the use of a Tardis to go back in time armed with the for-knowledge of what has happened.  But even then you'd never convince CBM to go open platform with Amiga.  


Given the Dr. Who reference, I will whole-heartedly agree with you :-) Unfortunately CBM I think were too dumb to realize many things and wouldn't have changed even if you shoved future knowledge in their face. Perhaps this stubborness came from Mr. Jack? I don't know.



@bloodline:
"Actually there is a 6502 in the Amiga!" :-)

I concur with your "SuperVCS" theory, if Jay had stayed at Atari. Although now that I think about it, it would indeed be very interesting to see how the console/gaming market would have changed had they made a Sega Megadrive clone that early on (I believe he wanted to do the 68k machine even before 1982!).


@amigaksi:

A!! I get it! Backwards compatibility! Yeah, that would have rocked for the MILLIONS of C64 fanatics! Why even allow them to have MORE of a choice, by looking at other platforms (Ataris, Apples, Spectrums, Amstrads), for their upgrade path? "The Amiga keeps your investment in C64 software AND gives you an awesome NeXT-Gen upgrade path!!", could have been their marketing slogan. Damn idiots at CBM!

That might have been a genius move (assuming I'm not missing any big "buts") on Commodore's part. But... Commodore probably wouldn't be able to see it anyways... :-(

BTW, I *just* read your 2nd post, and I can see I pretty much re-iterated your exact thoughts with my above writing!


@downix:

Agreed. Exactly what I wrote before (sorry for the duplication, but I read the thread as I reply). The Amiga was open or at least 'open enough', because in part, back in those days it was part of the status quo of the "computer hacker" community or better yet the "homebrew club" ideal: hardware came with the necessary info to starting hacking it. Granted not all hardware, like Apple's, but even they eventually had documentation for doing hardware and software add-ons ( and if anyone here is not aware of this, I'd be glad to sell you my "Inside Macintosh" volumes, akin to the ROM Kernel Manuals of the Amiga - in very good condition may I add :-D )
 

Offline transami

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Re: What if Atari allowed Jay his dream?
« Reply #22 on: January 26, 2013, 01:35:01 AM »
Just came across this thread and couldn't help but to throw my 2 cents in.

Now, this is not exactly what I think *would* have happened, but it's certainly along the lines of what could have happened. But mostly it is what I might liked to have happened.

Atari - I know Jay probably wanted to create his own full-fledged computer, but Atari being savy (sic) knew they needed to stick to there core business and come out with a next generation game machine. Score one for us! A kick-ass game machine that would have kept the Sega competition at bay. As a concession to Jay, and as a way to edge themselves into the computer market allow him a "game-machine" on an ISA card for IBM computers. They would market this not only as a superior graphics card for business and video production, but also as a lower cost way to create games for their next gen game machine. Score two for us! They would have sold like frig'n hot cakes.

CBM - Commodore, not having the whole Amiga thing to derail them, could have focused on their success --low cost home computers. The C128 was an pretty good move, they should have made a little more effort to improve upon that design, but they still had ample opportunity to put out a C256, pushing the hardware to the next level, but with a continued focus on lowering costs. Imagine a C256 that could still run all the old C64 stuff, but with 256K, 8 times faster CPU, and better graphics and only $395 retail, shipped for Christmas 1987/88. At the same time they had slipped a CP/M mode into the C128 that could have morphed into Unix over the next couple of iterations something CBM was already dipping their toes in at the high-end. They should have doubled down on the strategy. It would have payed off well by the 90s.

As you can tell from my analysis and *wishful* thinking. What killed both of them was diverting from their core business and not continuing to build upon their previous successes.
 

Offline Plaz

Re: What if Atari allowed Jay his dream?
« Reply #23 on: January 26, 2013, 02:07:15 AM »
Atari + Amiga would have taken a different development path, but still been call a "game system", and eventually would have faded just as with Commodore. The only way I see anything could have survived long term is if Atari/Commodore merged resources and made a serious attempt at next gen systems with a more open architecture for a wider market that could have kept it going through the rougher times kind of like Apple. Heck drag Palm in to the mix for the PDA device market too. 3M didn't know what to do with it.  In that configuration MAYBE it would have been different today. As it was, neither Atari or Commodore had moxie enough to survive the desktop wars.

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Offline psxphill

Re: What if Atari allowed Jay his dream?
« Reply #24 on: January 26, 2013, 02:20:54 AM »
Quote from: da9000;363176
Right there you proved your point wrong: Apple *DID* make it, and in fact growing very fast today, and may I add: with semi-propriatery technology, very much like the Amiga (most components other than the custom chips were generic).

The only chip the Amiga had that commodore didn't make themselves was the 68000. Nobody else could make an Amiga compatible computer.
 
Apple don't make any chips, their computers are PC's. They can choose between amd or intel, nvidia or ati etc. You can install MacOS on your PC.
 
Even smartphone hardware is starting to homogenise.
 

Offline Nlandas

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Re: What if Atari allowed Jay his dream?
« Reply #25 on: February 08, 2013, 09:24:06 PM »
Quote from: coldfish;361799
Both Co's would be dead by now regardless, its the way the operated at fault not the products.  I dont think contemporary computing would be any different, just that that bit of the early history would be altered.

The 80's was all about proprietary, expensive closed systems - good riddance!  I'm happy we now have inexpensive and plentiful hardware that is open to anyone to develop for.


I like standards but there are still companies trying to lock us into their proprietary Operating Systems and hardware solutions. There is one in particular that is as close to a vertically integrated monopoly as you can get.
I think, Therefore - Amiga....
 

Offline smerf

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Re: What if Atari allowed Jay his dream?
« Reply #26 on: February 08, 2013, 10:41:48 PM »
Hi,

Fairy Tales can come true it can happen to you, I think it is best that you don't think of Atari allowing Jays dream, because you will get stressed over the old Jay Miner team

smerf
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Offline scuzzb494

Re: What if Atari allowed Jay his dream?
« Reply #27 on: February 08, 2013, 11:30:50 PM »
Atari would never have been good for Amiga. Commodore may not have been brilliant but it kept the likes of Stan Sheperd, Bob Burns, Sheryl Knowles and the wonderful Rob Peck together.

Offline XDelusion

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Re: What if Atari allowed Jay his dream?
« Reply #28 on: February 08, 2013, 11:34:03 PM »
I think Jay would be as famous as Bill Gates, but unlike Bill Gates instead of promising that technology would promise us a better tomorrow, he'd be very keen to point out that technology will be our undoing, and will erode our freedoms and privacy. Producing generations of people caught up in things that really don't matter, and who don't have the passion or patience for things of substance or traits that help them develop and live as a healthy, happy, human being.
Earth has a lot of things other folks might want... like the whole planet. And maybe these folks would like a few changes made, like more carbon dioxide in the atmosphere and room for their way of life. - William S. Burroughs
 

Offline smerf

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Re: What if Atari allowed Jay his dream?
« Reply #29 from previous page: February 09, 2013, 02:00:09 AM »
Quote from: XDelusion;725846
I think Jay would be as famous as Bill Gates, but unlike Bill Gates instead of promising that technology would promise us a better tomorrow, he'd be very keen to point out that technology will be our undoing, and will erode our freedoms and privacy. Producing generations of people caught up in things that really don't matter, and who don't have the passion or patience for things of substance or traits that help them develop and live as a healthy, happy, human being.



HI,

@XDelusion,

Touche'

smerf
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