Years ago, Ainc had this great idea of cashing in on the "perceived" community of past/present Amiga users.
Trouble is, they didnt provide a suitable product and the remaining community is a -lot- smaller than they thought. Also, that community has largely turned against them.
Ainc now attempt to find relevance in the broader computing world.
Trouble is, Amiga as a name is largely irrelevant in the modern computing world and has connotations of, "some old computer from the 80's," if it's recognised at all, to your average punter.
Where does that leave Ainc?
Same place they were when they bought the IP, minus some money, credibility, prospects, time, brand recognition, IP value...
