Let's face it, that's how they'd avertise it in print.
TV might be another matter..
They'd show you some poor PC owning sod dying of constipation in cubicle A, with its empty paper holder, dingy, flickering light, crap smeared walls and intel inside logo on the back.
Meanwhile, the uber cool mac owner would be happily crapping away in a brilliant white cubicle next door whilst bopping along to his iPod...