C3 are waaaay slower than ppcs... they are waaaaay slower than celerons at the same clock rate.
Time to go OT! :-D
As someone allready stated, the C3's are specifically made for running cool.
It is based on IDT's Centaur core and, to some extent, the Cyrix III-core.
VIA is NOT a poor company! Being one of the most successful chipset-makers for the x86 platform, they got enough cash to keep developing CPUs.
The successor to the C3, the C4 (too bad it ain't a High Performance-CPU, the commercials would be cool :-)), is sheduled for release late this year.
BTW, they're not that slow. The newer versions even have full-speed FPUs! :-D