I'm sure to some people it IS kind of in-your-face threatening. But many of you would have felt much differently if nothing Amiga-migrational occurred with Hyperion (or someone else).
When MorphOS was started it really was the only game in town for people with an interest in Amiga software compatibility that was to run on the processor many people said they wanted to use, and having started at a time when absoultely NO INTEREST was shown by the owners of the name, it was a good thing to many that the MorphOS crew took the risk and did the work. If you think they will NOW quit their interest and their business just because some people are uncomfortable with a Butterfly around after having sucked on the teet of a Boing Ball for so long, you just don't understand that THEY too have been passionate about a path for lovers of the Amiga.
But it doesn't have to make people crazy, angry, mean-spirited, or disenheartened. It's just a computer platform with a lot of interest to many of the remaining people of the Amiga neighborhood. Actually, for it to go forward for many years, more important is what can be done with the Pegasos in the outside world, using other OSes, and we see REBOL as a good addition to the multi-OS strategy, starting with MorphOS - but not stopping there.