And UNIX is not as much "a product" as it is a set of standards, APIs and even a philosophy for how operating system components should work. Interoperability is at its center, and sure, anyone can deviatevin any directions they want, as long as they gather up around those standards and APIs that pretty much define UNIX - because it is the best for everyone, being different for the sake of being different has no merit whatsoever.
I have personally experience with Linux on m68k outperforming AmigaOS on basic things like disk and filesystem access, and networking, and on MacMini doing video playback outperforming that of MorphOS, and all I did was optimizing kernels and gcc parameters for the respective hardware, compiling everything myself instead of using generic Debian.