It's not that I want a Harley just for the name, but for a certain feeling it gives me. Same reason why I use an Amiga for playing games, rather than playing the same type of games in a Java applet on a no-name pc.
I have a car, which I need for my work (can't drag all my stuff around on a bike), so the bike will only come out for a little touring in the weekends. And what I want on those trips is a certain feeling and, quality and reliability or not, I'm pretty sure a Honda doesn't give me that.
And overheating or misc other trouble? Meh, that's just a little flaw you are willing to take when driving such a beautiful thing. Same goes for classic cars, you can't expect driving around in one of those without any trouble at all everyone once in a while. It's just all part of the game :-)
And you must admit: whatever exhaust you mount on that Japbike, it will never sound as a Harley does :-D