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Author Topic: Why AmigaOS 4.0 is going to be successful…  (Read 19567 times)

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Offline JaXanim

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Re: Why AmigaOS 4.0 is going to be successful.
« on: October 03, 2003, 08:54:22 PM »
Getting back to the thread, the A1/OS4+ will only succeed if it is marketed effectively.

The average man in the street insn't an Amigan or a pc fan. He's basically computer illiterate and he'll buy whatever attracts his attention amongst all the contenders. He may be aware of Windows and he will have already accepted  that computers are 'difficult'. That's where effective marketing should be targeted.

OS4 itself will not make the A1 the success everyone hopes for unless those responsible for the Amiga employ somebody (?) who can really sell this thing to Joe Public. He will buy anything that he believes will make life easier or simpler or more enjoyable. Plug the OS too much and you'll lose him at square one.

And to do that effectively means tv advertising more than anything else. Unfortunately, that's the Catch 22 the Amiga faces. It's expensive. Adverts in computer mags will never get the Amiga brand where it needs to be to achieve anything like the success many people hereabouts think it deserves.

Plug it and plug it and plug it....Amiga, made to make you smile.

Cheers,

JaX
Be inspired! It\\\'s back!
 

Offline JaXanim

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Re: Why AmigaOS 4.0 is going to be successful.
« Reply #1 on: October 04, 2003, 03:52:04 PM »
You also have to realise that this is 2003 and not 1987. Those hordes of people Amiga needs to attract to be successful spend most of their spare time watching tv or playing video games.

If it ain't on tv, it don't exist for a large proportion of our society.

Cheers,

JaX
Be inspired! It\\\'s back!