No, MorphOS doesn't need the Amiga name. It needs a big market, more users, more developers, modern hardware, advertising. With all of that, it could go far.
Notice the recent "server watch" news still recognizes Amiga name as an example.
So far, the name hasn't really effected the people choosing to buy a cheaper Pegasos over an A1, has it??
IF that was the case, Pegasos HW should have romped home over Eyetech's relatively expensive A1-XE/A1-SE.
It hasn't got people who want x86 to buy one either, has it?
In terms of brand name; the Amiga brand name is simply been crashed by the titans of brand names e.g.
- Intel (Pentium, "Intel Inside"),
- AMD (Athlon, "64bit X86", "AMD Me, "Superior Windows engine"),
- Microsoft (Windows),
- Lindows,
- Dell, HP, VIA, SUN and ‘etc’ .
Support infrastructure is another issue e.g. ISV, education/training, channel support, tools chain, middleware, application/MIS solution providers and etc.