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As games are costing more and more to make, and are increasingly complex and lengthly in their end product and preparation, will the industry soon hit a glass ceiling?
Covering up for mismanagement Rein also addressed the topic of rising development costs and increasing price points for games, which is a subject he has raised many times before. "I've heard EA and Activision make absolutely ridiculous statements like, 'Oh it's going to take $30 million to make a game and we need 300 people.' That's just a bunch of bulls**t. They're just covering up for their own management incompetence. Or mismanagement I should say," Rein commented. "You know, our team size is only about 50% higher than it was last generation and we're making fantastic games. Gears of War is only about 25 people; that's smaller than most current-generation game teams." "The way to make more money in the games business is to make better games," he explained. "It doesn't matter if the cost of a game goes up. If you make a great game-and this is true of anything in life-if you make the best of anything it's going to make a lot of money."
