Hi guys,
I'm sorry, I just cannot buy into the idea that the Amiga had more than a minimal impact on Gateway. I also cannot place the circlet of blame for the current condition of the Amiga.
Gateway is suffering due to a few bad decisions, the economy, and extremely tightening competition. In fact, with the rest of the world wanting Windows (stop deluding yourselves), their pursuit of the Amiga might have ended up completely destroying their ability to be in business today.
To be realistic, Gateway bought leverage in the trademarks. That's all. Leverage intended (and more than likely used) in a re-negotiation with Microsoft for their software licensing agreement. Gateway might have spent "20 million" (I don't remember) but if they got $3.00 off of each machine they sold, they've more than paid for the investment. Especially when you consider that they found other idiots to license the trademarks and name for 4.5 million.