Hi Mike. First, I am not an official spokesman for the Apollo project. Gunnar has talked about releasing the Apollo core source to specific customers under a strict license (and for a hefty fee).
Does the Apollo project have licenses for all the patents it's going to be using?
Building an open source CPU is one thing, selling it is something else altogether. If they make any money they can expect to be contacted by lawyers demanding money.
OTOH this is probably the least of their worries...
The Apollo core will have some go fast features that will take a lot of work to duplicate like pipelining, Superscaler, instruction combining, new powerful instructions and addressing modes, sophisticated instruction and data caches (including snooping), loop optimizations, branch cache and prediction, etc.
It usually takes big teams of experienced engineers years to build something like this. I don't ever like to say never but I'm going to break that tradition by saying I predict the Apollo project will never finish a design of this complexity.
Even if they could do it - what possible reason is there for anyone to pay for it?
This thing is going to require a big, hot and expensive FPGA. All so you run stuff slower than a $1 ARM.
It's interesting as a technical project I'm sure, but the rest strikes me as wishful thinking.