@BADHead,
we are all in positions to influence people. And it is the greater responsibility of people in positions of influence to look out for other people who may be making a bad choice.
For example, if you read any computer magazine, they review products and steer people away from bad choices. They take opinions, they always have.
This idea of being neutral doesn't apply in the consumer marketplace....people are never neutral...not sure where you are coming from.
for example, in total amiga magazine, issue 14, they gave Quake II, a rating of 'top notch' meaning you can't go wrong buying that, but they said Software Tycoon was 'OK' meaning you might want to think about buying it.
They didn't go, huh, as the editor of a magazine, I cannot really give any opinion, because I might influence people.
Everyone who demands neutrality, usually just heard an opinion they didn't want to hear....but I'm taking you seriously anyway, and meticulously explaining why people are allowed to have opinions :-)