"It would be beneficial if someone can clarify this matter. I have noticed this company in the past. Debunk time?"
I have also been seeing their ads a lot recently. They have been advertising in Nuts and Volts for a while, and I think Servo also. I have also noticed that Fry's has started carrying their products in their stores.
It doesn't seem like an outrageous claim to me. I can think of a couple of ways to do this. The first would be to make a mask that would have pins that fit between the pins. If solder does not stick to the material that the schmartboard is made from, but does stick to the solder pads, you can easily tin the board and chip. Then you just hold the schmartboard in place and heat it. Even better if the schmartboard has a highly heat conductive material with leads down to the pins.
I'm not saying that this is how they do it, but that is just one solution of the top of my head. I'm sure with some thought, several solutions for hand soldering these parts could be worked out. Particularly if the tools to do it were going to be made in large quantities.
